- Who & Why?
All Posts Tagged Tag: ‘Gratitude’
Today we come to the final blog in a four- part series in which we look at the different ways we all stagnate; in business, in friendship, in family and in our spirituality.
As I said in all three of the other blog posts, Oprah has talked about this topic of Stagnation in her “What I know for sure” column of her September 2014 O Magazine, “The Two Questions You Should Ask Yourself Each Day”. Oprah, whether she knows it or not, is my mentor because I have incredible respect and appreciation for her presence in this world.
So I took her topic post and went deeper, looking at it from one of my viewpoints. This method is how I decide what is the next best area that ‘sparkles with rightness’.
So what the heck do I mean when I say, “stagnation in your spiritual life”? Most of us avoid the topic of spirituality for similar reasons. We don’t want to be seen as tree huggers, fluffy, not taken seriously or perceived as not credible.
The list goes on and on. But if we are not even addressing our spiritual life, then how could it stagnate and impact our brand value poorly!?
I’ve found the main reason we don’t venture into our spiritual life is because of fear. This fear triggers all the reasons/excuses I listed above.
I know I personally was afraid for a long time. At first, I was afraid of looking at the concept of spirituality in my life. The definition of spirituality is different for everyone, as it should be.
I got over that fear as I evolved and changed careers from law to brand management. In fact, my spirituality and growth as a human was what helped me transition careers and be stable.
But my fear did not end there. Now that I was finding my spirituality, I found that I feared sharing what I learned and knew with my clients. In other words, I was afraid my business audience and clientele would not take me seriously if I wasn’t just talking to them about using their brand to get business and sell themselves well. I was afraid of not being taken seriously and seen as fluffy and nutty, I dare say.
Then one day not too long ago, I just got tired of flying under the radar and bringing ‘stealth spirituality’ to my work and clients. I got that I was stagnating in my message and purpose as a personal branding expert. I was only sharing and giving up half of what I knew. It wasn’t fair to me – I wasn’t self-expressed. It certainly wasn’t fair to my audience.
Since my “awakening”, I have started sharing my personal branding expertise and know-how completely differently with my audience. I share from the heart and share from my own experiences and issues. I’ve found they are applicable to everyone somehow, so everyone can relate and learn and grow and also teach me something new!
What does this mean for you? Stop and think:
- What areas of your life are you afraid to look at? Why?
- Where are you stagnating as a result of this fear?
- How can you take one small step today to be dynamic in your entire life and personal brand? What would be possible as a result of that one small change?
Since my post last week was about the top three ways to kill your brand, I thought this week we’d tackle how to maximize and optimize your personal brand. The biggest issue I find with all my clients is that everyone is out of wack. You know, we can’t seem to find balance in anything in our lives it seems. Between work, family, parents and a social life, where can we draw a healthy line and thus, have a healthy personal brand?
My documented research has shown a direct, inverse correlation between stress and your personal brand. The higher your stress, the lower your self-confidence and thus, the less effective your personal brand value. No one wants to be around someone who is stressed, much less hire them and pay them good money!
These days it seems everything stresses us out. I just heard of a study that found that an astounding number of cell phone users (don’t quote me, but something like 92%) stress out when their phone battery is low (i.e., hits the “red” bars). Part of this is generational. As a soon to be 42 year old, I kind of like the prospect of checking out and being unreachable via my phone. I’m just saying….. But I’m sure the 20 year olds don’t feel the same way and I get that.
So how do you reduce your stress and increase your personal brand effectiveness? Here are five obvious, but harder to practice concepts that are a MUST for everyone, including all my clients:
1. Meditate or sit still– the more you do, the more crazy and nutty you tend to become. We all notice the craziness and no one likes it. Unfortunately, we are not used to sitting still anymore. Find 10 minutes (at least) each day to sit in silence and do NOTHING.
2. Keep a gratitude list/journal– the more grateful you are about the everyday things in life, the better your life. I point this out because of my goal in creating HAPPY personal brands for all my clients (yes, lawyers, financial advisers and even rock stars). Projecting a happy personal brand that others want to follow requires you to “be” happy. End of story.
3. Take Inventory– sit down once a quarter and review your calendar. Do you really need to be doing all the activities on your calendar? Does each activity optimize your life? Does the activity make your soul sing? Do you get business as a result? Does your personal brand shine with the activity? Be honest. No one is grading you but you.
4. Paint It RED– at least once a week I am telling a client to paint it red. At least 3 times a week, I am painting it red. In cases where you are not sure what to say or how to interact with people- be HONEST and sincere and tell them the exact truth or reasoning behind your mindset and/or activity. Watch the weight be lifted off your shoulders and your stress come down. They will love you, and your personal brand, for it.
5. Be Kind– Being kind boosts our self-confidence because we have done something nice for another and feel good about ourselves. Being kind attracts kindness. Being kind boosts your personal brand and relieves your stress. I promise. This is easier said than done. Just being aware of when you are kind and when you are not is a great start. Don’t forget to be kind to yourself.
Email me and tell me what stresses you out the most and your coping mechanism.
I was working with a client who was fed up. He was so frustrated with why his brand was not consistent. Well, rather he was upset with why his personal brand was not consistently generating more business for him. When I asked him what he wanted his personal brand to “say” about him, he went off on a tangent that ultimately led to his confession. He wanted MORE RESPECT from others. Very honest of him, and interesting.
Well, who the heck wouldn’t want to be respected? What respect signals is that we all want to ultimately be wanted and loved by others. That’s fair and a good goal. However, we can’t force people to respect us and thus, love us. It just doesn’t work that way. It took my client a long time to “get” this notion. I mean, we all “get” it, but to really “own” the concept is another thing.
As Lynne Twist says in one of my all-time favorite books, “The Soul of Money”, the concept of sufficiency means that we believe that there is enough for everyone to have “some” and that no one has to go without. There is plenty of abundance available for us all. We just need to focus on what we have instead of what we don’t have. In this way, what we have (and thus want more of) grows.
So what does this have to do with you getting more respect? Well, you can’t force others to respect you. You can’t force them to love you. You can’t get respect by feeling inadequate and entitled to it. That’s a nasty personal brand. It doesn’t work in business or in personal lives.
The only way to get respect is to first GIVE and expect nothing back in return. I know that notion may be cliche’ sadly. However, it is the only way your personal brand (and business/career) thrives.
So stop and think about the last time you did something for someone just because it was the kind thing to do. Where you expected absolutely nothing in return, but got a ton back in return. The positive stuff you get back (business, clients, referrals, money, love) doesn’t even have to show up from the original recipient of your good deeds. It just shows up because you had a strong personal brand and you gave. You just have to accept it and be grateful.
Now go out there and generate a fantastic personal brand by just giving.
For many people, the holidays are a stressful time in business and in their personal lives. It seems that no amount of “good cheer” and commercialized joy can make it better. The result is always a mis-aligned and ineffective personal brand.
If you look around, the products industry has figured out how to sell us “joy”- which is the only emotion that matters in order to get people to be attracted, and buy, from a business. For instance, Starbuck’s 2013 Holiday campaign is….Share Joy! Norwegian Cruise Lines has a Holiday Joy campaign, too. And of course, QVC invites us all to give joy this holiday season.
Do you get the picture? While you don’t have to go out spending lots of money to find your joy (you decide if that concept even really works for you), you can decide where to spend your money. Where you spend your money is an easy way to have your money count in ways that bring you profound joy. For instance, do you support fair trade or an organization that does great things for the community with your donation? For me this year, I have chosen to make all my holiday purchases at stores or charities that are either fair trade or directly support a cause or a group with which I am proud to be associated. Consider your money can serve as your voice and be used as a beautiful means to express your desire to see positive change/events happen in the world and your community.
Where exactly is your joy campaign as a service provider or professional? Most importantly, can you take that joy and have it last for eleven more months, or is it just relegated to December? While December is a good start, let’s see if you can make your joy, and thus your personal brand value, last longer!
I always remind clients that being grateful, appreciating your life, clients and support system and- letting them all know your gratitude is where it is at! I cannot stress the importance of being grateful, and showing gratitude, as part of your strong personal brand.
So I’d like to take a minute and express my gratitude for all the readers of my blog, all of our clients, friends and family and for anyone who has crossed our path. You have all contributed deeply to my work and business and life. For this, I thank you.
Please always remember that every encounter you have with another person is an opportunity to let your personal brand shine, teach and learn from one another.