Katy's Latest Book On Personal Branding For Lawyers

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Katy's Latest Book On Personal Branding

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Did You Know There's Brain Behind Your Brand?

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People Buy Your Uniqueness Before They Ever Buy Your Product Or Service. What's Your Uniqueness & How Do You Market It?

Whose Image Matters?


I’ve had several people say to me after hearing me speak that they, “wish they could have my image”.  While this statement is very flattering (thank you!), I get a bit dismayed when I hear it. 

The point is you can only have one true image- and that is your own.  In order to be effective, it must be genuine.  What does “effective” mean here? 

Well, if you are seeking to increase your business, then an effective image means people are attracted to your genuine image and first impressions are favorable and they remember you and in turn, choose to do business with you (or at least listen to what you have to say). 

If you are seeking to enhance your personal life, an effective image would mean that you attract and engage people socially because you are genuine and people ultimately want to be around the “real thing”, especially in this age where we tend to be a bit jaded and skeptical (ie, what do you want to sell me now?).

The bottom line is that with an effective image you look good, feel good, have high self-confidence and go out into the world and make a genuine difference!

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First, Know Yourself So You Know What To Market.