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People Buy Your Uniqueness Before They Ever Buy Your Product Or Service. What's Your Uniqueness & How Do You Market It?

Why Do We Have So Much Old "Stuff" In Our Closet?

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The reason we hold on to certain clothes we dislike is emotional and only serves to weigh us down in our daily lives.

Consider going through your closet not from a vanity/fashion perspective, but from a perspective of emotional baggage release.   Go through your clothes and figure out why you still have a garment if you:  1)never wear it and 2) don’t like it.

  • Does the garment remind you of a bad experience that you choose to just relive via keeping the garment?
  • Does the garment represent a former size for you?

If you are now smaller, ask yourself why are you insisting on hiding your body in clothes that are too large for you?

If you have gained weight, ask yourself why are you refusing to accept yourself for the great person you are- only heavier.

Now throw away old garments and lift years off yourself immediately!

Wishing you a fabulous image,

Katy

Imitation is the Best Form of Flattery For Our Image?

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Recently I had an experience where two business people picked up and ran with an aspect of my business!  One did it up on stage and looked at me as it happened and the other one often re-adjusts their business plan based on what I am doing.

So is this good or bad?!  Well, I suppose it happens to all of us often if we stop and take notice, depending on the size and platform of your business.  After all, people and businesses grow by trial and error – a smart business person learns from the successes (and failures) of others.  Why re-create the wheel, right? 

I guess the one thing to watch out for is that as you are adapting your business based on someone else’s business model, remember that what works for someone else may not work for you.  In other words, don’t be out to take up someone else’s image- I’ve said it a thousand times and I’ll say it again:  this method does NOT work!!  Your business image needs to be genuine and based on YOU and only you.

It may also be nice to point out to the person from whom you are “borrowing” ideas that you “loved X idea so much that I am adapting it for my own business”.  This leaves you in the best light (and image) with others- honesty is the best policy.  

As for me, anytime someone emulates me I try (I’m human, right?) to be flattered.  It means my image is memorable and successful and is worth recreating.  I don’t get flustered or fearful because:  1) there is only one me, thus no one else can run this business like I do and provide the type of service I do because no other person on earth has EXACTLY my personality or background or passion or mission in life; and, 2) emulation of this sort means my image is effective- in fact so effective that others are using it as the basis for theirs’. 

Try that one on for size next time you feel competitive.  And remember, there has to be others in my line of business because my company and I can’t possibly service everyone!

Wishing you a fabulous image,

Katy

www.purisimageandstyle.com

Are You Memorable?

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In a world where these days it seems there are thousands of other people who are running a similar business to yours, being memorable and standing out is KEY.

I always tell my clients- the key to an effective and genuine image is to be memorable in the minds of everyone you come across.

What does being memorable mean?

I often get comments from people I run into that they remember me because: “When I saw you speak you were wearing that X colored top” or “I remember your hair” or “You were so self-assured and confident”.

What this means to me is that I was memorable to them and stood out for them.  How this affects my business and image is:

– Next time they need someone who provides my services, they will be more likely to think of me or refer me as I will be in the forefront of their minds; and/or,

-When I run into these folks, we have a natural conversation starter because I already have a good image in their minds.  Consequently, the odds are high that they will stop to chat longer and we can interact and possibly start forming a long-term relationship.  I can learn about them, their needs and interest.

So I always tell clients to wear something that will stand out of the crowd in a meeting or at a networking event. It can be a shirt color that is a little different in color or style than everyone elses’, it can be a pair of red or animal print shoes, it can be a great necklace or earrings (I call these conversation jewelry) or it can be a bright necktie or scarf or bag.  All that matters is that your item catches someone’s eye, draws them to you because of the warmth and energy it gives off and leads to a meaningful interaction with that person.

So go out there and find a way to be memorable (not notorious, please!) and create that positive image in peoples’ minds.

Wishing you a fabulous image,

Katy

www.purisimageandstyle.com

My Own Show To Help Others

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If you like what I have to say and would like to see me help the most amount of people, click on the link below and go vote for my own show. 

http://myown.oprah.com/audition/index.html?request=add_video&entity_id=208234707

I had a lot of encouragement from folks and have always been told I need my own show so I can reach the masses.  My goal is to have a show that teaches people skills and traits needed to go out there and find a job and be a contributing member of society and feel good. 

I would teach them (and the folks at home) about the importance of an impactful and genuine image and then also teach them interview/job search skills.

I kept the video short and simple and got my point across.

Thanks!

Why Does Community Service Matter So Much To Our Image?

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A large part of my work with corporations involves developing community service platforms.  These plans come about after I have studied my corporate client and tailored the community service to suit the corporate image and personality.

By why does it really matter? Can’t we just slap our corporate logo on a fundraiser race t-shirt and be done with community service? 

Well, I suppose a corporation could do just that- and plenty have in the past and continue to do so.  However, the question becomes what is optimal and genuine community service all about?

The answer in my opinion is helping others without the expectation of anything back but a good feeling is the hallmark of why we should all do community service.  I know you may think it cheesy, but feeling good is the best reason to help others. 

How does this work with generating quality business and growing our companies?  Well, your community service items should be absolutely a reflection of your staff and their personalities, likes and dis-likes.  This is what makes the networking and relationship-building by-product of doing the community service so effective. 

We all put our hearts genuinely into activities about which we feel a desire and enjoyment.  For example, if your employees enjoy hiking, find a community service activity with the state forest service.

Thus, doing the community service is that much more effective (and fun!).  This means our relationships with other volunteers and other potential business partners is that much stronger and more effective, too.

What will be the inevitable result is that people will begin associating your company (and the fabulous employees who genuinely give their time and effort to a good cause) with that of a corporation who does GENUINE charitable work to help others. Potential customers will be drawn to your company.

The key of course, as I always say with any image tip, is that you have to be genuine and mean it.

Try it on for size and let me know if you have any questions.

Wishing you a fabulous image,

Katy

www.purisimageandstyle.com

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First, Know Yourself So You Know What To Market.