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People Buy Your Uniqueness Before They Ever Buy Your Product Or Service. What's Your Uniqueness & How Do You Market It?

Entrepreneurial Brands: Honor & Responsibility

I mentor a young woman who is getting her undergraduate degree.  She recently interviewed me for her entrepreneur class. One of the questions she asked moved me very much.

Her question was, “What does it mean to you to think about yourself as an entrepreneur?”  I haven’t sat down and thought about this question in a very long time.  I sat back to reflect in order to give her an honest and sincere answer.   Instead what I discovered is that I became quiet emotional at the privilege I had to be an entrepreneur.

As I reflected on the last ten years of my life in running this company, two things stood out as themes to my answer:  honor and responsibility.

To be an entrepreneur for me means to be a pioneer and a trend-setter while helping people and organizations choose to see things differently and excel.  It is an honor and a privilege to be an entrepreneur and it is clearly NOT for everyone. Everyday is exciting and fun.  Others may see risk and instability, I see a promise to be better and impact the world in a positive way. I see it as my responsibility and an honor.

Every day it is my privilege to be allowed into our clients’ lives and hearts and minds.  Rarely is there a day when a client doesn’t drop their guard and become vulnerable with me in an effort to be better and do better.  What an honor and a privilege it is to be me and to have clients trust me in this way.

What does this mean for you?

Even if you are not entrepreneur, this line of thinking will serve you well in your work and career and personal life, too.  Stop and consider:

  • What is an activity in your life that is exciting and fun for you?
  • Can you take your current career and/or job and choose to see it from the vantage point of an entrepreneur- as fun, exciting and a true contribution to others?
  • If you answered “no” to the question above, can you take just ONE aspect of your current career and/or job and choose to see it that way?
  • In your life and career, have you stopped to listen to feedback from others regarding what you do that can be seen as: a) a privilege and b) a way to be of service to others?

I hope you found this material helpful.  If so, please SHARE it with others.  I’m always striving to provide you with content that is helpful to you and your brand and life.  Please email me with your feedback and questions: katy (at) purispersonalbranding.com.

Brand Booster: Self-Confidence vs Arrogance

Just the other day a client gave me a compliment by letting me know how our work had made such an impact on their personal world and in their business  culture.  I was touched.  I was also proud.  I had to take a moment and step back to check in on my mentality.  Was I buoyed too much by the compliment and patting myself on the back? If so, was I running the danger of letting my ego run away with the compliment and hijacking it to my brand detriment?

In brand development, I always say that everyone must be able to receive and distill compliments well. The practice serves so many various purposes.

However, there’s a fine line between taking compliments well and taking those same compliments and becoming arrogant as a result.   The former is so attractive to your brand.  The latter is awful for your brand.

The trouble: It’s so easy to run the risk of the latter.

As my mentor, James Espey,  says “Confidence without arrogance” is the goal in life and in business.  He’s certainly lived that humble and successful life for years.

What’s a person to do?  The number one rule is to stay self-aware.  Much like I do my best to do, stop and think to yourself:

  • Did I really hear the message that was meant to come with that compliment? 
  • How can I use it in a humble way to boost my self-confidence?

After all, self confident brands win.

If you’d like to discuss this topic or any related topic regarding how to market and sell yourself in a healthy and authentic way, please drop me a line.  I’d love to connect and discuss.

 

 

 

Why So Sad? Sadness As A Brand.

I remember graduating from law school and taking the Indiana bar exam. While I was waiting for my bar results, I couldn’t imagine what I would do if I didn’t pass the exam.

What else could I do? I had gone to law school so I could practice law and “be” a lawyer. Just the thought of not being able to “be” a lawyer freaked me out and it made me sad. A general sense of depression came over me as I waited for the test results.

These days within the practice of law, or when we discuss any professional exceling at work and working “hard”, we naturally (and unfortunately) tend to discuss the high incidence of depression in the workforce.

This depression can come about for other reasons, too. I was recently discussing this very topic with a lawyer whose spouse is in the military. Every so many years they must move as her husband gets new orders. Each move guarantees a high likelihood that she, as a lawyer, won’t be able to practice in that new state because she hasn’t taken that particular state’s bar exam yet. She noted how this situation causes so many lawyers in her position to go into a deep depression. I had never stopped to consider this fact. Yet, I totally see how that situation can cause depression.

Why does this sadness and/or depression happen to professionals regarding their careers?

I think this happens because we are too tied to our identity as a particular professional and career. We don’t identify ourselves as people first, rather we identify as our professions first.

For instance, when I was a securities lawyer in Washington, DC, whenever anyone met me and asked me about myself, I would automatically launch into a discussion of my legal career. Often, my response would start with, “I’m a lawyer”.

It wasn’t until the year I stopped practicing that I realized this costly misalignment in my thoughts. I remember the day so vividly. I was bemoaning to my sister how I was struggling with not practicing law, even though I had chosen to stop practicing and I felt it was right deep down in my gut. I remember declaring to my sister, “But if I’m not a lawyer, then who am I?”

This inquiry stopped my sister dead in her tracks. With a very shocked and sad expression she commented, “You are a human first and then a lawyer”.

What a wake-up call. That was the moment I really stopped and took inventory of who I really was and what I was about in this world. It took several years before I had real clarity.

I then realized that identifying so much with my career and/or profession had left me with a lack of my own identity as a human. Not a pretty or effective brand.

As such, it led to a sense of sadness and hollowness when I stripped myself of my title as a lawyer- an even worse brand.

What does this mean for you? Stop and consider:

  • How often do you identify with your career, profession and job to the detriment of who you are as a person? Why?
  • Does this identification help you be happy and balanced?
  • How does this identification impact your work product and your brand?
  • What would it be like for you to stop identifying with your career, profession and job?
  • What’s one action step you can take now to have more self-awareness around who you “are” and what you “do”?

If this material is helpful, please consider sharing it.  

I would love to hear your feedback.

WHY SO SERIOUS?

Back in the days when I was a practicing lawyer in Washington DC, I used to straighten my very curly hair. Every day. I used to get up early, forsake sleep or a work-out, and stand there and sweat it out. Pulling. Tugging my hair. Struggling. Resisting my natural curls.

Why?

I thought that in order to be seen as a competent lawyer, I had to be serious. I assumed curly hair meant I wasn’t serious. Straight hair equaled serious and competent.

One day I woke up and changed careers. What followed was a return to my natural curls. No more waking up early to straighten the curls. My morning options opened up: I could sleep, meditate longer, work out more often.

Does that mean I am not as competent or serious anymore? Not necessarily. I’m definitely competent and you better believe I’m serious about my work as a brand strategist.

I just stopped taking myself so seriously and decided to lighten up. That meant accepting who I was naturally- curly hair and all.   I stopped resisting my natural tendencies and started to “own” them.

You know what happened next? My curly hair became a part of my brand. Used wisely, I was able to balance curls as a complement to my branding strengths and talents. That meant in part that if my hair is curly, I made sure I offset the fun and free nature of the curls with a more smart visual brand (ie, no low cut tops, etc).

My curly hair is now part of my values and signals my creative and fun nature and expertise. No more resistance.

Yet, I regularly hear from so many of my clients that they want to seen as competent so they are working on being more “serious”. What does serious have to do with competence?

Being serious does not sell your brand.

Emotional resonance in brand development is what sells your brand. Emotional resonance is crucial. The only emotion that sells is happiness. So if you are telling me that your serious brand signals happiness somehow, then go for it.

Unfortunately, none of us really intend for our serious brand to be giving off a vibe of happiness. So our brand fails AND you are unhappy and confused, too.

Consider that our need for others to see us as competent is really our desire to be respected by others. It has nothing to do with being serious. Gaining others’ respect means we respect ourselves first. But do we respect ourselves enough first and foremost to own our own strengths (and curly hair)? No one can respect us otherwise- whether we are serious or not.

So what does this mean for you and your business, career, and your business brand, too? Stop and ask yourself:

  • Where in your life and career do you think you need to be more competent? Why?
  • Do you respect yourself to consider yourself competent?
  • How are you trying to achieve this competence by being more serious?
  • Where in your life and career could you show up more happy and sell more happy?
  • What would your own brand and your business/career brand look like if you were more happy and less serious?

Are You Making Progress? How To Know.

I’m not sure what is harder; working towards my goals or trusting that I’m making good progress to that goal.  I mean, how much effort should I be putting in? Am I on even on the right track?

Take my efforts toward health and fitness.  Around this time of year, everyone is into more health and fitness. For me, it is a life-long journey.  But how am I supposed to know if I’m doing “enough”? Is it a weight loss goal? Is it inches lost or muscle mass gained? Or maybe both?

It can be maddening.  Or does it have to be that way?

Judging our progress on business development and self-growth can be challenging.   Self-doubt is a nasty habit that keeps us in self-sabotage mode.

I have plenty of clients wonder if they are making progress along our journey together.  Sometimes our branding work is so seamless and painless, that clients wrongly attribute their growth and progress to something outside of our branding work together.

So how can we know if we are growing and if our brand is shifting and growing?

Simple.  It’s all about self-awareness.  Do you have some degree of inner peace that you didn’t have before? In other words, do you feel you are being more transparent and authentic in your business and career? Do you have less fear- fear of success, fear of failure, fear of not doing the “right” thing? Does whatever you are doing feel “right” deep down in your gut?

Try it on and let me know.  This is all a process.  Just stay self-aware and you can’t go wrong.

 

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First, Know Yourself So You Know What To Market.