Category Archive for: ‘WOW factor’

Branding Basics: When to Bring On Your “WOW”

It’s always scary to stand out and shine.  No doubt about it.  I’m always working on ways that I can live what I teach, ie, shine and “wow” folks with my sincere and genuine brand.  Most days it is easier for me.  Some days it is a challenge.

Why?

Because I don’t want to seem overbearing and scare folks- or worse yet, be seen as the “weird” (and wild?) one that always has to do things differently.  I can’t say anyone has ever really given me the impression that this is their impression, perception or thoughts about me.  Yet, it still shows up every once in a while for me.

Why?

Because I’m human and as humans, we all have illogical fears that our ego uses to mess with us- ego keeps us from seeing our own greatness.

Here’s an example.

One of my clients went on a pitch with 3 other colleagues.  Let’s call her Jane.  Two of her colleagues pitching with her were partners (service partners).  One was another senior employee, much like Jane.  Jane was involved in the pitch initially because she knows how to shine and “wow” prospective clients.  The two service partners- not so much.

Here’s the deal- when it came time for Jane to step up and shine and wow during the pitch- what do you think she did?  You know the answer because we all do it at some point or another.

Jane (who was sequenced to speak third after the two service partners) backed off her pitch and did not “wow” or shine.

Why?

She didn’t feel right outshining and out”wowing” her fellow senior colleagues.  She didn’t want them to look bad and be better and maybe overbearing.  Makes sense, right?  So instead Jane backed off and delivered a rather uneventful pitch when her turn came around.

The company didn’t win the pitch.  On top of that, on the debrief the two service partners told Jane all the things she could have done better during the pitch.  Never once did they look at their own lack of “wow” or take ownership for themselves.  That’s pretty common, though, right?

The beauty of all this: Jane had enough self-awareness to know exactly what she didn’t do AND to know what she would differently next time!  That’s the key: to stop and look at your actions and brand and ponder, “why”?  I guarantee you next time she won’t make the same decision to lay low and not shine.

Here’s the deal:  when you allow rank, seniority, family order to take the front seat, you lose your personal power to shine and sell your brand well with integrity. Your voice is not being heard and your brand is not resonating.  You are stifling yourself.  You are not helping the company any, either.  We must respect rank and order- so don’t go rogue.

However, just because someone is your senior, does not mean you can’t mentor them and act in a way where they can learn from and follow you.  Leaders are everywhere and all ages. You just have to be brave enough and step up.

What does this mean for you?  Step back and consider:

  • where are you playing it safe and coming from fear in your career and life? 
  • where is your brand not shining because you don’t want to “show off” and shine?
  • where is your brand not shining because you don’t want to offend your senior colleagues, boss or hurt your family members?

Remember, in the end your actions likely will have the opposite impact than you want:  contributing to lost pitches, babying family members who could learn from you and not leading/guiding your colleagues to their own success and that of the company/business.

Hard to do? Of course.  Branding is simple, yet not easy. However, I’m your biggest cheerleader. You got this.  Call or email for support.  I’m always here.

First, Know Yourself So You Know What To Market.