Category Archive for: ‘Workshops/Seminars’

Time & Stress & Your Personal Brand Part II: Take A Page From Starbucks, Get Your “Joy” On

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In our work with clients, we are always trying to get them to understand and incorporate the concept of “joy” into their personal brand.  We explain that no one is buying anything from us if they don’t emotionally feel joy when they are around us.  While most clients get the point, there are those that just can’t understand the emotional factor.

The sad part is that as corporate employees, business owners and professionals, we have lost our sense of joy.  Therefore, we can’t really connect with clients and prospects and exude joy- even if we do really get the concept.   The end result is that instead of joy, we have high stress and poor time management skills.   All of which makes us exude a poor personal brand.

During this time of the year, it seems the word, “Joy” gets a lot of airtime. After all, we are all supposed to be joyful in December.  Sadly, most of retail has hijacked the term “joy” and mis-uses it to make us think we need to buy stuff in order to find our joy.

Take Starbucks for instance. I was at a Starbucks location just yesterday.  The atmosphere is festive and joyful.  Their 2012 holiday ad campaign  is, “Spicy and Sweet With Hints of Comfort and Joy”.  Get it?  Drinking Starbucks will bring you comfort and…….JOY! It really is a brilliant ad campaign.  None of us are really surprised, given the fact that it comes from Starbucks.

So if you don’t believe me, just look around you this month at all the retail madness.  What’s the message retail is sending you?  None other than shop and find your joy.

This message is no different about your personal brand management: find your joy, then your stress will go down, time management will improve and you can improve your business and career success.

Need more help?  Attend our January 11, 2013 workshop:  Develop Your Personal Brand, Time & Stress Management for Success in 2013.  Click HERE for details.

Video Excerpts from Katy Goshtasbi's Personal Branding Workshop

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I conducted a sold out workshop on October 22, 2010 in San Diego, CA called the Personal Business Power Workshop.  I’ve had many requests from those not in attendance to be able to view my talk.

Attached, please find a link to my YouTube channel for various excerpts from my workshop.  Please go the “favorites” section on the lower left hand side of the home page.

Note, the channel is always being updated with new summary videos of my various talks.

YouTube Link:    http://www.youtube.com/user/katyjoon1

First, Know Yourself So You Know What To Market.