- Who & Why?
Category Archive for: ‘Vulnerability’
I always preach that if you are not quirky and unique, it becomes hard to develop a really optimal and effective (and fun!) personal brand for you. Truth is that everyone has quirks and eccentricities. Trouble is that none of us wants to own them because then we are the “oddball” and perhaps “weird” and by extrapolation— unlikeable and yes, un-loveable.
But how do we really know if this will be the way our brand is perceived by others? Have you ever taken a poll? Odds are- no.
I had a meeting with someone just the other day where this person claimed that if she did X, Y or Z, then she may be seen as “too out there”. I had to interject (as I often have to do with clients. Hey, that’s my job!) that in fact, she was not being “too out there” if she did X, Y or Z with her brand. In fact, she would be seen as memorable AND credible if she did X, Y or Z, much less all three.
In reality, you see yourself way more “crazy” or “out there” than others do. That’s just a part of being a self-conscious and fearful human. My goal is to get you to see yourself as a self-confident, happy person and personal brand that can be self-expressed doing X, Y, and Z and be loved and loving.
So if I had one piece of advice it is: your goal should be to stay within the rules, yet always be pushing the envelope just outside your comfort zone. As with everything in life, you have to seek balance. That usually means being “crazy” or “out there” because odds are you will barely be crazy enough, but you’ll likely be happy, memorable, have higher recall value and generate business.