Category Archive for: ‘silence’

Part I: Deliberate Brand Creation- Being Alone, Silent & Still

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liberonetwork.com

liberonetwork.com

October kicks off the month of “Deliberate Brand Creation” for us. Fall is in the air- time for change and growth as nature deliberately changes shades and seasons.

Once again, this month’s topic is inspired by Oprah’s October 2014, “What I Know For Sure” column in her O Magazine.  As I’ve said in the past, I have a lot of appreciation and respect for Oprah’s presence in this world.  So I really loved her topic this month and want to put my spin on it and apply it to personal branding to find that “sparkle of rightness” for all of us.

In her October column, Oprah notes that she likes to spend time alone, being alone with her thoughts.  She notes that she craves silence and stillness to offset her crazy schedule, where she can’t always be fully present.

This got me really thinking.  How often are we really ever alone (versus “lonely”)?

The word, “lonely” is such a sad word. Let’s face it, no one wants to be “lonely”.  I’ve been there and still go there, because I’m human!  Being lonely used to feel way more natural for me than being “alone”. I know I’m heading to a dark, ugly place when I feel “lonely”.  It gives me the chance to have a pity party for myself and be a victim.  Claiming, “I’m lonely” means I “don’t have” lots of things: friends, a supportive spouse and/or family, and happiness! Of course, I do have all those things- if I stopped being a victim long enough to notice.

Even when I don’t feel “lonely”, I often avoid being “alone” by creating t0-do lists for myself.   My lists and errands ensure I am always running full steam ahead and can avoid being present.  But let’s face it, at the end of the day these lists and errands leave me tired, cranky and wondering where did my day (and peace) go?   I must admit, I’ve gotten so much better at being alone over the years.  It started with short meditations, but now I find I drive around without the radio on in my car because I enjoy the silence. It allows me to hear my own inner voice and relax.

There’s no power in being lonely.  There’s just a lot of scarcity and “don’t have”. It also means we’ve created a very unattractive personal brand when we are “lonely”.  No one wants to be around someone who is lonely.  We subconsciously assume if you’re lonely, then you are needy, too.  Makes sense to me. I know when I’m lonely, I tend to be needy and rather illogical in my actions as a result.  Who wants to be around someone whose personal brand is lonely,needy and illogical? Yikes!

On the other hand, as Oprah finds,there is such power in being alone with our thoughts.  Choosing to be “alone” is attractive in so many ways as a personal brand.  By choosing to be alone as a personal brand, you are saying:

– I am strong and know what I need;

– I don’t have to be around others to feel better and feel loved;

– I want to be (and can handle being) alone with my thoughts;

– I am a creative person who knows how to independently create;

– I am in control of my life and my career because I take time to be fully present and still.

So ask yourself:

– How often do you sit still and be alone with yourself and your thoughts?

– Why or why not?  If you don’t do so very often, what about being alone scares you- the loneliness or the fabulous possibilities that may come from  sitting still?

First, Know Yourself So You Know What To Market.