Category Archive for: ‘Resolutions’

The Downside To Your Brand of Goal Setting

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It’s January and it seems lots of us are goal setting.  I remember setting goals.  It was just awful.  I was always at a loss for what goals to set. I had all sorts of thoughts swirling in my head, like: Should I aim for lofty goals or manageable goals? What if I failed at achieving my goals?  Did I have to share my goals with my team/boss? How much faith was I supposed to have in my goals being “good”? What if my goals didn’t feel real for me- was that ok?

And on and on and on it went….just like a bad movie that never ended.

Until one day when I stopped setting goals. Here’s why.

Setting goals does two things:

1) You don’t achieve your goal and so you feel like a failure.  Great.  Just what you wanted, right?

2) You don’t achieve your goal because it wasn’t your goal in the first place. Your boss and/or team insisted on you setting goals.  So you put down something that has no meaning or passion for you and you obviously don’t achieve it.  Failure again.

Instead of goal setting, I decided to focus on stories and outcomes that made me happy.  Why?

In my formal and informal research findings, I’ve discovered the higher your stress, the lower your self-confidence.  The lower your self-confidence, the less your brand emotionally resonates with me and the less effective your brand.  So why would I set goals if they cause me stress and reduce my self-confidence and emotional brand resonance?

Instead, I now envision what I want to happen and write the story of how it will play out.   I encourage all my clients to do the same.  This method puts you in control of your life and restores your personal power and creative vision for yourself. It’s also just fun to have a blank canvas on which to create your future- as you want to have it happen. It nicely follows my blog regarding how you want to be remembered.  

What does this mean for you? Sit down with a blank screen.  Ask yourself the following questions and start creating your 2016:

  • What one or two things do you see yourself doing really well in 2016?  It can be personal or business.  Write it down and also write down why you do these one or two things well in 2016? These should be things that bring you true joy in your life. Don’t hold back.
  • What kind of work do you want to do in 2016? Be specific. Type out all the details.  
  • What type of clients and colleagues do you want to work with?  Again, specific details create results. 
  • How many hours per week do you want to work and play?  Why? Write it all out.
  • Do you want to relocate in 2016? If so, are you changing homes or cities or states or maybe even moving to a new country? Why?  Write as much detail as you can. 
  • What are you going to do JUST for yourself in 2016? Why? With Whom? Creative use of our right-brain makes for great brands.

Don’t hold back.  No one is going to read this but you. If at first this is too hard and you start to get twitchy, that’s great! You’re on to something. Keep writing. You’ll know when you are done.

How Productive Will You Be in 2012?

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Right around this time of year, some of us get serious about how we want to “be” in the new year.  Many of us may set new years resolutions, but only some of us are genuine about it.   Often times, people set resolutions involving productivity and production.  I have no problems with resolutions- if you are genuine and really mean it.   No one else is impacted more than yourself if you don’t keep your resolution. You are actually robbing yourself, and being disingenuous with yourself,  if you make a resolution and don’t keep it.

So my wish (and subtle hint) for all of you is to resolve to be productive, by being efficient and effective in everything you do.  Don’t do it for me or for someone else- do it because being productive based on efficiency and effectiveness is a fabulous personal brand maker.

I resolved in late third quarter 2011 to work more efficiently and effectively while working LESS.  Guess what folks- it really does work!  Most of us are under the misconception that we have to work really hard and long hours to be productive and profitable and effective.  Not true in my book.

In my experience, clients with a great personal brand – those with a  great business AND personal life- are organized so they can work less, but more efficiently and effectively. The end result is that they are super productive people. These same people are more positive- they don’t resent having to “work” all the time and yet have nothing to show for it.  They take their extra time left over after working efficiently and productively to go spend quality time in their personal lives- which makes them all around peaceful, joyful, and excited to—-you guessed it— get back to work because work is a positive experience where results are had!!

Wouldn’t you want to be around (and give your business to)  a highly productive, effective, efficient person who is joyful?!  Of course, you would. Hence why these folks have a great personal brand and huge business successes.

So if you want a strong personal brand based on being productive, please take a moment to decide:

-What does being productive look like for you?

-How would you have to change your way of being right now so that you may be more productive?

-What poor work, and personal,  habits would you have to give up in order to be more productive?

-Can you do this alone or should you ask for help?

-Are your answers above realistic? If you are not sure, share your answers with a friend who knows you very well.

Let us know if we can support you in your productivity way of being in 2012!  We at Puris Image  are here as a stand for your personal brand success.

First, Know Yourself So You Know What To Market.