Category Archive for: ‘Personal Power’

Part II: #1 Way To Avoid Brand Failure in 2016: Personal Power


Road endsIn part I on this subject I discussed how to set intentions, instead of expectations, for ourselves so other colleagues and/or friends can’t disappoint us. In this way, our brand shines and we are happy.

I listed that expectations in my world involve: 1) a plan and 2) responsibility.

In this post, let’s take a deeper look at what it means to take responsibility for our expectations. I wanted to focus on responsibility because when I take a look around (and take a look deep inside), I find that responsibility is the one thing we, as humans, lack. I know I personally find it much easier to “pass” on things or “pass” things off or look the other way. Who doesn’t?

Here’s how “Responsibility” is defined in the dictionary:

“The state or fact of having a duty to deal with something or of having control over someone.”

So it seems that “responsibility” involves a duty or control.  What so often happens is that we don’t want to add more duties to our long list of tasks. In a world where we are over-texted, over-tweeted and over-caffeinated, adding more duties to our list seems crazy…and very scary.

Then there’s control.  I always work diligently to stop and examine my state of “overwhelm”.  Overwhelm happens more frequently than I like, still.  The good news is that I have self-awareness about it.  So I can do something about it.  This means I choose to stay responsible for my life and exercise self-control.  The result is that I can stay in my personal power. This means my brand can shine instead of take a hit.  Otherwise, I’d be seen (and go around like) as an out-of-control nutty person.

What’s the alternative? I don’t exercise responsibility and then others have to (notice I didn’t say, “choose to”) control me.  Then I would blame others for being controlling, find more ways to shirk my responsibility and the nasty cycle continues.

If we don’t choose to take responsibility for ourselves, others will have to control us.  You don’t have to believe me if that bothers you.  Just go back and read the definition of “responsibility” above. 

It may not happen all the time, but when I do stay in my personal power and exercise responsibility and thus, control, for myself- oh it feels so good. I produce so much good work. My clients love me even more. I love me more and my personal relationships thrive.  That’s just divine.

What does this mean for you? Stop and consider:

  • When was the last time you refused to be responsible for: a) yourself and/or b) a duty or task? How did it go for you? Did you feel in your personal power or not?
  • The next time you aren’t being responsible in your life, what do others see of you and your brand? Is this view others have of you OK to you? If not, what can you choose to do about it to stay in your personal power, shine as a brand and be happier? I guarantee you, if you decide to choose to find the answer inside yourself, you’ll do so. You are the only one with the right AND the power to do so.
  • The next time you blame someone for “being controlling”, how much of it was up to you? No one chooses to control us unless we allow them to do so.  I promise. 


First, Know Yourself So You Know What To Market.