Category Archive for: ‘Nancy Lublin’

Brand Branson: What We Can Learn From Richard’s Brand

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I was once on the board of Dress for Success. I had the pleasure of having coffee one day in San Diego with Nancy Lublin, the founder of Dress for Success. Nancy has since gone on to bigger and better things (like it was even possible, but yes!).  Just the other day on Facebook Nancy posted pictures for us that she was on Necker Island with her idol, Richard Branson. Branson owns and lives on Necker Island with his family.  Nancy’s post got me thinking, once again, about “Brand Branson” as I like to call it. How many people besides me and Nancy love Brand Branson?!

I’m a huge fan of Richard Branson.  Something about his brand and way of “being” appeals to me. I can’t put my finger on it and we haven’t met…yet.  But isn’t that the point? Without knowing Branson personally, I have a positive and memorable response to him and his brand- not necessarily the Virgin brand, but his personal brand.

His brand appears kind, gentle and about others succeeding- it’s inclusive. Take for instance his latest blog about treating people who don’t get jobs as well as those who do.  Here Branson notes, “Companies should treat all people well – staff, customers, those applying for jobs, those who have only just heard about the company. You never know when your paths will cross in the future. Plus, if everybody treated everybody else how they would wish to be treated, the world would be a better place.”

And it all centers around happiness.  Most of the things out there about Branson show his smiling face and what appears to be, happy nature.  His causes include entrepreneurship, sustainability and humor! Who wouldn’t love that brand?!

Yes, I know all the skeptics out there are saying, “who wouldn’t be happy if they had Branson’s money?” However, I don’t buy it.  Money can only bring so much happiness as a brand.  In my world, what has to come first is your brand as an emotionally attractive (happy) person. The money then follows naturally. It has to- that’s the law of the universe at work.

So what can you learn from Brand Branson? Consider:

– Are you happy? If not, why? If so, how are you showing up as happy everyday?

– What are you doing to strengthen your community in terms of service?  Although money always helps, you don’t need Branson’s billions to make a difference AND have a great brand that attracts others to you.

First, Know Yourself So You Know What To Market.