Category Archive for: ‘Imagination’

Variety Is The Spice Of Life- And Your Brand!

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So we finally got some real rain here in Southern California over the weekend.  I mean rain that soaked everything and caused flash flooding.  Yay, I say!

We don’t get rain very often in San Diego.   We’ve had a drought advisory for a long time.  Grass was no longer green, but brown dirt.  I mean 24/7 sunshine is great, but it brings about its own set of issues.

So why do you figure that when we finally got rain over the weekend, the response was not absolute joy from everyone?! Don’t get me wrong- there were lots of grateful and happy people like me.  However, I interacted and saw lots of people who were less than happy.  They were grumbling about getting wet, having their weekend activities ruined, etc. Some of them were talking about the unfairness of it all.  The unfairness of rain- really?

As we’ve all heard, variety is the spice of life.  Without variety and change, things get stagnate.  So what does rain and variety have to do with your brand? Good question.

Climate can say a lot about the residents that live there.  I grew up in Indiana, lived in Washington DC for many years and now live in San Diego. I travel a lot. Over time I started to notice that those people living in four season climates were generally very different than those living in tropical climates.

I remember growing up in Indiana how much fun the change in seasons brought for me.  We used to gear up for Fall- raking leaves, bobbing for apples, getting our costumes ready.  We used to rejoice as Spring arrived.  We really looked forward to the warmth and sunshine and appreciated the Summer heat and fun.  We prepped for winter by sealing the deck and driveways and getting the car “winterized”.  We got our sweaters out and got our sleds out of the garage.

I’ve discovered people living in four season climates are usually more adaptable and resilient in life. They tend to go with the flow and are more “prepared” for life, shall we say.  I believe it has to do with the fact that the change in seasons brings about the mentality of change.  Change is about variety and requires us to adapt and grow and stretch ourselves.

In brand development, the goal is to be a creative thought leader that people remember and are emotionally attracted to. Creative thought-leadership comes about when we access our right-brain more often.  If you don’t like variety and change, then odds are you are not using your creative mind as much as you could be.  Odds are you are using your left- brain more.  This leaves you linear and analytical, but not as creative and dynamic and memorable.  People tend to remember your brand much better if you are dynamic, flexible, and creative.

So what does this mean for you? Stop and consider:

– Do you live in a climate that promotes change and variety? If not, stay extra vigilant in exercising your creative side. Try painting, writing poetry or fiction, or singing.

– Where in your life are you stagnating and not open to change or growth?  What’s one simple change you can make to today?

#1 Key To Networking With Your Personal Brand

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einsteinI was at Sunday service at Unity Center.  The topic was “Science and Religion”.  The point was that the two have not always seen eye to eye.  As such, there were many references to Albert Einstein.  I love Einstein.  I find him fascinating, but not for the same reason that others may. I find he really “got” life.

Ever since I changed careers and went from being a lawyer (left-brained) to being a personal branding expert (right-brained), I struggle with how much of my left-brain should I be showcasing to the world.  I still fear not being taken “seriously” sometimes by those left-brained people I need to be of service to the most.

So Einstein is my hero and a role-model.  (No, I’m not saying I’m brilliant like Einstein!) He maintained harmony with his left-brain (his Theory of Relativity, etc) and his right-brain (his perspective that we should all be living as though everything is a miracle).  He did it with ease and grace.

Perhaps my favorite manifestation of  Einstein’s harmony of thought was his belief that we should all be using our imaginations more.  Einstein said, “The true sign of intelligence isn’t knowledge, but imagination”.  

The problem is we are so sure that our book smarts are the keys to our success and happiness, we never stop and consider anything else.  Look at me- even after all these years of success in personal branding,I still occasionally (more than I know?) struggle with being seen as “a smart lawyer” and not an imaginative and creative branding expert.

What does this have to do with networking? My formal definition of networking includes the concept of being interested in others.  If you are not curious and interested in others, then no networking (or social event for that matter) will “work” for you. Not only will no one peak your interest enough to get to know them, you will not attract anyone to you because your body language will show that you’re just not interested.  

When we use our imaginations, we are exploring the wonders in our world.  We are allowing ourselves to be curious and experiment with live.  We are living in our right-brains.  We are open to the world and admit that we may not know everything.  

So what does this mean for you?  

-Try to see the world, and each networking opportunity, as your chance to exercise your curiosity and imagination.  

– Show up places with an interest in others.

– Use your imagination about how the networking event could be a success and fun, instead of “hard”, “boring” and “shallow”.

First, Know Yourself So You Know What To Market.