Category Archive for: ‘goal-setting’

The Downside To Your Brand of Goal Setting

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It’s January and it seems lots of us are goal setting.  I remember setting goals.  It was just awful.  I was always at a loss for what goals to set. I had all sorts of thoughts swirling in my head, like: Should I aim for lofty goals or manageable goals? What if I failed at achieving my goals?  Did I have to share my goals with my team/boss? How much faith was I supposed to have in my goals being “good”? What if my goals didn’t feel real for me- was that ok?

And on and on and on it went….just like a bad movie that never ended.

Until one day when I stopped setting goals. Here’s why.

Setting goals does two things:

1) You don’t achieve your goal and so you feel like a failure.  Great.  Just what you wanted, right?

2) You don’t achieve your goal because it wasn’t your goal in the first place. Your boss and/or team insisted on you setting goals.  So you put down something that has no meaning or passion for you and you obviously don’t achieve it.  Failure again.

Instead of goal setting, I decided to focus on stories and outcomes that made me happy.  Why?

In my formal and informal research findings, I’ve discovered the higher your stress, the lower your self-confidence.  The lower your self-confidence, the less your brand emotionally resonates with me and the less effective your brand.  So why would I set goals if they cause me stress and reduce my self-confidence and emotional brand resonance?

Instead, I now envision what I want to happen and write the story of how it will play out.   I encourage all my clients to do the same.  This method puts you in control of your life and restores your personal power and creative vision for yourself. It’s also just fun to have a blank canvas on which to create your future- as you want to have it happen. It nicely follows my blog regarding how you want to be remembered.  

What does this mean for you? Sit down with a blank screen.  Ask yourself the following questions and start creating your 2016:

  • What one or two things do you see yourself doing really well in 2016?  It can be personal or business.  Write it down and also write down why you do these one or two things well in 2016? These should be things that bring you true joy in your life. Don’t hold back.
  • What kind of work do you want to do in 2016? Be specific. Type out all the details.  
  • What type of clients and colleagues do you want to work with?  Again, specific details create results. 
  • How many hours per week do you want to work and play?  Why? Write it all out.
  • Do you want to relocate in 2016? If so, are you changing homes or cities or states or maybe even moving to a new country? Why?  Write as much detail as you can. 
  • What are you going to do JUST for yourself in 2016? Why? With Whom? Creative use of our right-brain makes for great brands.

Don’t hold back.  No one is going to read this but you. If at first this is too hard and you start to get twitchy, that’s great! You’re on to something. Keep writing. You’ll know when you are done.

2016: How Are You Remembered?

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922757_60722554Before you think I’m asking you to make a new year’s resolution that you won’t keep, think again and choose to see things differently.  Yes, a new year is here.  With it can come the drudgery of the past or an opportunity for you to develop a brand for yourself that will leave you happier and more successful. Each of us has a choice.

I personally don’t get the concept of a new year’s resolution.  I believe I need to always be resolved to be better and think differently.  Otherwise, my brand stagnates and, in a way,  so does everything I touch.  Besides, resolutions sound kind of scary to me.  It feels like there’s no turning back — if I don’t keep my resolution or do it “good enough”, then I fail.

Deliberate brand creation is a marathon, not a new year’s sprint.  That’s what I always tell all our clients and also why 99% of our clients are in some sort of maintenance program with me once we have developed their initial brand. The process is never “over”, your brand is never “done”.  The good news is your brand just evolves and grows with time as you grow and change.  That’s exciting! That takes time, effort, deliberate thought and deliberate action and of course, a plan.

So let’s look at it differently and have you develop your brand from a new perspective.  Close your eyes and picture yourself on December 31, 2016.  An entire year has come and gone.

How is it that you are remembered  by the world on 12/31/16?  As Ralph Waldo Emerson said, “To know even one life has breathed easier because you have lived, this is to have succeeded”.  Barbara Stanny said in her fantastic book, Sacred Success, “All that matters is that your legacy reflects your purpose, makes you proud, brings you pleasure, and inspires or improves something or someone else”.

The memories others have of us are our brands.  Think in terms of memories. It’s then easier to relate to branding as a concept.

To get started, ask yourself:

  • What’s been my contribution in 2016? In answering this look at:
    • Did I have a particular cause and/or purpose greater than myself for which I stood?
    • How do people remember me emotionally?  As Carnegie once said,  we are all creatures of emotion, and not logic.  Emotions go farther than any of us want to believe. Positive emotions leave us with positive memories.
    • Did my contribution leave joy in the hearts of others ? Notice I did not mention leaving joy in the mind’s of others. The emotion of joy is captured in our hearts.
    • Did I choose to see people’s differences only, or was I compassionate towards others and towards MYSELF choosing to see our similarities?
  • How can my contribution continue to grow (and my brand develop) in the upcoming year?

Here’s to a 2016 filled with all the wonderful memories that leave you as the brand you want to be remembered by.

What’s It Gonna Be in 2014?!

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I always ask the same question in January. So here it goes again- just in case you’ll read and apply it this year.

What do you want to be known for in 2014?

Without an intentional plan and goal about how you want to be seen and perceived this year, you’ll find it a hard road to your hopes, dreams, and ideal personal brand this year. Anytime you put intention and energy behind something, you set yourself up for a solid outcome and success.

So stop and think to yourself:

– What is your passion?

– What makes you happy? Note, this isn’t an item or “thing”.

– What is your BEING? Note, this has nothing to do with your job and career. Your job and career is simply a way you choose to express your being.

– How will you share your gifts and passion and purpose with integrity to the world this year?

If you are having trouble finding answers, stop. Go outside in nature, find a quiet spot, sit in silence for a while.  You can also trigger your right-brain creativity by sitting somewhere in ambient noise.

How Productive Will You Be in 2012?

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Right around this time of year, some of us get serious about how we want to “be” in the new year.  Many of us may set new years resolutions, but only some of us are genuine about it.   Often times, people set resolutions involving productivity and production.  I have no problems with resolutions- if you are genuine and really mean it.   No one else is impacted more than yourself if you don’t keep your resolution. You are actually robbing yourself, and being disingenuous with yourself,  if you make a resolution and don’t keep it.

So my wish (and subtle hint) for all of you is to resolve to be productive, by being efficient and effective in everything you do.  Don’t do it for me or for someone else- do it because being productive based on efficiency and effectiveness is a fabulous personal brand maker.

I resolved in late third quarter 2011 to work more efficiently and effectively while working LESS.  Guess what folks- it really does work!  Most of us are under the misconception that we have to work really hard and long hours to be productive and profitable and effective.  Not true in my book.

In my experience, clients with a great personal brand – those with a  great business AND personal life- are organized so they can work less, but more efficiently and effectively. The end result is that they are super productive people. These same people are more positive- they don’t resent having to “work” all the time and yet have nothing to show for it.  They take their extra time left over after working efficiently and productively to go spend quality time in their personal lives- which makes them all around peaceful, joyful, and excited to—-you guessed it— get back to work because work is a positive experience where results are had!!

Wouldn’t you want to be around (and give your business to)  a highly productive, effective, efficient person who is joyful?!  Of course, you would. Hence why these folks have a great personal brand and huge business successes.

So if you want a strong personal brand based on being productive, please take a moment to decide:

-What does being productive look like for you?

-How would you have to change your way of being right now so that you may be more productive?

-What poor work, and personal,  habits would you have to give up in order to be more productive?

-Can you do this alone or should you ask for help?

-Are your answers above realistic? If you are not sure, share your answers with a friend who knows you very well.

Let us know if we can support you in your productivity way of being in 2012!  We at Puris Image  are here as a stand for your personal brand success.

Got Your 2012 Personal Branding Goal?

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As we wrap up 2011 and reflect back on all the events in our lives, let’s look and see how our 2011 personal branding goal played out during the past year.  First of all, I hope you all set a personal branding goal for 2011.  If not, then let’s look to do so for 2012.  Goal-setting of any kind helps us set an intention with a clear path for success and happiness.

I often get asked, why does my personal branding goal change from year to year-shouldn’t I be keeping the same goal each year  for consistency?  I do stress all the time that marketing and branding are about consistency about your message.  However, as humans we are all dynamic beings.  This means we change and evolve with time.  Change and growth are good things.  As time passes, our personal brands shift because our needs, wants, activities, and life circumstances change and shift.   As our personal brand changes, then so must our personal branding goals.

So please take some time before the new year to contemplate:

1) how you have evolved  in 2011

2) what milestones you have hit

3) what is important in your life now

4) who is important in your life now

5)what message you want to convey about yourself

6) how this message conveys into your business brand and goals

7) where you plan on “showing up” in 2012 with your personal brand message

8) does this all make you joyful and fill you with bliss?!?! We can see your joy/bliss, or lack thereof,  from a mile away.

 

First, Know Yourself So You Know What To Market.