Category Archive for: ‘genuine’

Can We Call Your Brand Majestic?

I was most recently blessed enough to travel to Alaska for work.  About 18 years ago, I visited Alaska on a cruise.  So I thought I had a pretty good idea of what I was in for again.

Boy, was I wrong.

They say that the world looks different for each individual based on where we each are currently in our lives.  I totally believe this theory.

Alaska was an experience I will forever remember.  I often run out of words to describe Alaska.  The best I can do is to say that seeing Alaska was magnificent, majestic and awe-inspiring.  My soul was singing. Words do it so little justice.

I’m even comparing Alaska to other parts of the world I’ve seen, like the Swiss and Austrian Alps and Prague and Vienna and Italy.  Nothing compares, in my book, to the peace and grace Alaska’s scenic charm has to shower on a person.

Why?

It may be that compared to my last Alaska trip 18 years ago, I’ve changed careers and started to see the world very differently.  I have a newfound appreciation for the simplicity and grandeur of life and nature.  I’ve come to realize that nothing has to be complicated unless I choose to make it complicated.   I’ve come to appreciate how much more alike we are as humans, choosing to let go of the negative thoughts that separate me from others.  Life is good.  Life can be magnificent, if I let it be.

Choosing to see the world from this perspective allows me to authentically live my brand- to project my values and my business and my career goals out to the world.  The result is clear.  The more authentic I am, the stronger my brand.  The stronger my brand, the more I can be a contribution to others.  The more I’m a contribution to others, the more successful my company becomes.

All of this is simple and yet not so easy to “be” and “do”.

So what does this mean for you?  You don’t have to travel to Alaska necessarily.  To enhance and evolve your brand for more success, just ask yourself:

  • Where is the place that brings you peace and lets your soul sing? Go there as often as possible. Do it intentionally.
  • How can you choose to see your world, and those in your world, differently?
  • Where can you appreciate the simplicity of things in your life? Step back and look at what you make complicated in your life. How can you choose to see it differently?

How To Pick Yourself Up, Dust Your Brand Off

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No one says personal brand development is a walk in the park.  After all, we have to stretch ourselves, choose to see those ways of being that aren’t working out and then develop new ways to make them work- for ourselves and our clients and businesses.

On the other hand, personal brand development doesn’t have to be difficult or painful either.  It all depends on how we choose to view it all.

Take me, for example. If you think I have it all figured out, boy are you wrong.  I’m learning as I go, just like you.  The difference is that I have a deep faith that I’ll find my way through my brand and business.  I also have strong self-awareness around what’s not working and what changes I need to make to BE and BE SEEN as a strong and effective personal brand.

There are plenty of days and minutes and hours where I decide to be angry at myself for not doing better when I know better.  For instance, I have come to learn that the one true thing that matters most in personal brand development is feeling good about myself- regardless of what is going on around me. So my circumstances don’t dictate how I should feel.  In this way, I’m not being reactive, but in charge of my life and brand perception.

That’s all well and great.  You have no idea how often I lose sight of this reality and find myself in a less-than good feeling state.  Then I decide to be angry at myself and condemn my mentality.  Of course, this never helps, right?

So what I’ve learned in those moments are ways to pick myself up and dust myself off:

– I work hard to stay self-aware and conscious of the nasty thoughts that I don’t like. You know the ones that ego thinks for us to keep us feeling down;

– I then take several deep deep deep breathes to clear my head and body.  I instantly feel better with the increase flow of oxygen.  Maybe I yawn a few times, too, to increase oxygen;

– Lastly, I think of one thing I’ve done in the past day or so that was really fun and/or exciting for me. This doesn’t have to be a big activity, but something small that made me happy.  So for instance, I had a fun time sitting and watching the Oscars last night.

Take these steps to pick yourself up and dust off your brand.  

 

First, Know Yourself So You Know What To Market.