Category Archive for: ‘genuine’

How To Pick Yourself Up, Dust Your Brand Off

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No one says personal brand development is a walk in the park.  After all, we have to stretch ourselves, choose to see those ways of being that aren’t working out and then develop new ways to make them work- for ourselves and our clients and businesses.

On the other hand, personal brand development doesn’t have to be difficult or painful either.  It all depends on how we choose to view it all.

Take me, for example. If you think I have it all figured out, boy are you wrong.  I’m learning as I go, just like you.  The difference is that I have a deep faith that I’ll find my way through my brand and business.  I also have strong self-awareness around what’s not working and what changes I need to make to BE and BE SEEN as a strong and effective personal brand.

There are plenty of days and minutes and hours where I decide to be angry at myself for not doing better when I know better.  For instance, I have come to learn that the one true thing that matters most in personal brand development is feeling good about myself- regardless of what is going on around me. So my circumstances don’t dictate how I should feel.  In this way, I’m not being reactive, but in charge of my life and brand perception.

That’s all well and great.  You have no idea how often I lose sight of this reality and find myself in a less-than good feeling state.  Then I decide to be angry at myself and condemn my mentality.  Of course, this never helps, right?

So what I’ve learned in those moments are ways to pick myself up and dust myself off:

– I work hard to stay self-aware and conscious of the nasty thoughts that I don’t like. You know the ones that ego thinks for us to keep us feeling down;

– I then take several deep deep deep breathes to clear my head and body.  I instantly feel better with the increase flow of oxygen.  Maybe I yawn a few times, too, to increase oxygen;

– Lastly, I think of one thing I’ve done in the past day or so that was really fun and/or exciting for me. This doesn’t have to be a big activity, but something small that made me happy.  So for instance, I had a fun time sitting and watching the Oscars last night.

Take these steps to pick yourself up and dust off your brand.  

 

First, Know Yourself So You Know What To Market.