Category Archive for: ‘Einstein’

#1 Key To Networking With Your Personal Brand

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einsteinI was at Sunday service at Unity Center.  The topic was “Science and Religion”.  The point was that the two have not always seen eye to eye.  As such, there were many references to Albert Einstein.  I love Einstein.  I find him fascinating, but not for the same reason that others may. I find he really “got” life.

Ever since I changed careers and went from being a lawyer (left-brained) to being a personal branding expert (right-brained), I struggle with how much of my left-brain should I be showcasing to the world.  I still fear not being taken “seriously” sometimes by those left-brained people I need to be of service to the most.

So Einstein is my hero and a role-model.  (No, I’m not saying I’m brilliant like Einstein!) He maintained harmony with his left-brain (his Theory of Relativity, etc) and his right-brain (his perspective that we should all be living as though everything is a miracle).  He did it with ease and grace.

Perhaps my favorite manifestation of  Einstein’s harmony of thought was his belief that we should all be using our imaginations more.  Einstein said, “The true sign of intelligence isn’t knowledge, but imagination”.  

The problem is we are so sure that our book smarts are the keys to our success and happiness, we never stop and consider anything else.  Look at me- even after all these years of success in personal branding,I still occasionally (more than I know?) struggle with being seen as “a smart lawyer” and not an imaginative and creative branding expert.

What does this have to do with networking? My formal definition of networking includes the concept of being interested in others.  If you are not curious and interested in others, then no networking (or social event for that matter) will “work” for you. Not only will no one peak your interest enough to get to know them, you will not attract anyone to you because your body language will show that you’re just not interested.  

When we use our imaginations, we are exploring the wonders in our world.  We are allowing ourselves to be curious and experiment with live.  We are living in our right-brains.  We are open to the world and admit that we may not know everything.  

So what does this mean for you?  

-Try to see the world, and each networking opportunity, as your chance to exercise your curiosity and imagination.  

– Show up places with an interest in others.

– Use your imagination about how the networking event could be a success and fun, instead of “hard”, “boring” and “shallow”.

First, Know Yourself So You Know What To Market.