- Who & Why?
Category Archive for: ‘Efficiency’
In the brand development world, the goal is to create a brand culture that resonates the business brand well with clients and your audience. This goal involves the most important attribute of any business- its’ employees.
To that end, I’m always working with employees to develop a sound individual brand- one that vibes with, and lends itself well to, the brand culture that will make the business succeed emotionally. There are so many factors we address with employees because there are so many contributing factors to employees “owning” their best brand and being happy at work.
One factor that doesn’t get much airtime is the actually physical office setting and structure/layout of the office. I think people assume two things: 1) who cares? sit in your office or in a cubicle- just get the work done; or 2) Google had it right- everyone in all offices are better off sitting in an open-office format because Google does it.
A lawyer client of mine was commenting last week about how her office is switching formats in their actual office layout- instead of high cubicles, they will now have an open-office (bull-pen) style format. She was really worried about morale and the spread of gossip and a deteriorating brand for her firm.
Was she right? I think so.
Some business cultures (and types of businesses/professions, dare I say?) do not lend themselves well to certain business processes. I would agree with my client; law firms are not the best atmospheres to introduce open-office formats. A 2013 survey found that such offices often lead to distractions that decreased performance. In the world of law firms, I define “distractions” as gossip and posturing for power among employees.
In addition, in law firms you need privacy for certain transactions and the type of work we do as lawyers involving client confidentiality. The counter-argument is that staff in open-office layouts are easier to “watch” and monitor. Indeed- and this in an of itself could lead to low morale and a disjointed brand culture. After all, unless an employee has given you reason to not trust them, why don’t you trust them to not watch them all day long?
What does this mean for you? Stop and consider:
- What type of brand culture and environment do you work in?
- Does the physical layout of your offices lend itself to a healthy brand culture? Why or why not?
- What type of business do you work in? If it is something like the practice of law, consider the personalities and type of work that is done, then create the physical atmosphere.
Right around this time of year, some of us get serious about how we want to “be” in the new year. Many of us may set new years resolutions, but only some of us are genuine about it. Often times, people set resolutions involving productivity and production. I have no problems with resolutions- if you are genuine and really mean it. No one else is impacted more than yourself if you don’t keep your resolution. You are actually robbing yourself, and being disingenuous with yourself, if you make a resolution and don’t keep it.
So my wish (and subtle hint) for all of you is to resolve to be productive, by being efficient and effective in everything you do. Don’t do it for me or for someone else- do it because being productive based on efficiency and effectiveness is a fabulous personal brand maker.
I resolved in late third quarter 2011 to work more efficiently and effectively while working LESS. Guess what folks- it really does work! Most of us are under the misconception that we have to work really hard and long hours to be productive and profitable and effective. Not true in my book.
In my experience, clients with a great personal brand – those with a great business AND personal life- are organized so they can work less, but more efficiently and effectively. The end result is that they are super productive people. These same people are more positive- they don’t resent having to “work” all the time and yet have nothing to show for it. They take their extra time left over after working efficiently and productively to go spend quality time in their personal lives- which makes them all around peaceful, joyful, and excited to—-you guessed it— get back to work because work is a positive experience where results are had!!
Wouldn’t you want to be around (and give your business to) a highly productive, effective, efficient person who is joyful?! Of course, you would. Hence why these folks have a great personal brand and huge business successes.
So if you want a strong personal brand based on being productive, please take a moment to decide:
-What does being productive look like for you?
-How would you have to change your way of being right now so that you may be more productive?
-What poor work, and personal, habits would you have to give up in order to be more productive?
-Can you do this alone or should you ask for help?
-Are your answers above realistic? If you are not sure, share your answers with a friend who knows you very well.
Let us know if we can support you in your productivity way of being in 2012! We at Puris Image are here as a stand for your personal brand success.