Category Archive for: ‘drama’

Pragmatic Vs Dramatic Part II: Slow Down! Is Anyone Dying?

I’m always working on not being so rushed.  As much as I meditate and work on being self-aware, the left-brained part of me wants to stay in control and push through everything- fast.  Plus, I’m a work horse of sorts- I get lots of stuff done quickly!  It’s great since I run a company.  Yet, if I don’t stay self-aware of it ALL the time, it can be exhausting and frustrating.

In our culture, we all run around saying how “busy” we are and how “stressed” we are.  In a world that is over-texted, over-tweeted and over-caffeinated, this all makes sense sadly, right? However, there seems to be more to this notion of being so busy and stressed.

To me, it seems we are developing very dramatic brands.  It’s like being stressed and busy are so cool.  I sometimes chuckle to myself when I hear people tell me how busy they are.  Some are so busy they run out of time to respond to emails and calls and to eat.

Really?!?!  No one wants to be around, hire or promote a brand that is so busy and stressed that they forget to eat!!  

Don’t you think others are busy, too?

Every time I open my mouth to complain about being “so busy”, I stop and think how rude it will seem to the listener.  It’s like I’m saying to them, “I’m so much better than you since I’m so busy”.  What I’m really saying is, “I can’t manage my life and time and I like to publicize it because my brand is disorganized and drama”. 

Being this busy is an ugly and unorganized brand.  It is also just way too much drama.

A client of mine said the other day that he’s decided that at the end of his work day he is training himself to leave the office at a decent time to get home to his family.  How? He stops and asks himself, “is anyone going to die if I leave now and come back to the work on my desk in the morning?”  The usual answer is “no”- especially since he is an accountant.

That’s a low drama and pragmatic brand, for sure. I applaud him. You can see the results of this attitude he has: his brand is fantastic – he just made partner and is managing an entire office for his company.  Low drama and pragmatic brands work!

What does this mean for you? Stop and ask yourself:

  • How often do you go around telling others how busy and stressed you are?
  • How much drama do you  have around being busy and stressed- does it bring you some sense of being important to feel you are stressed and busy a lot?
  • What do others see/perceive of your busy/stressed brand? Is it good? Does it get you seen/heard and respected? Does it drive clients, promotions and business to your door?
  • Will anyone die if you limit your activities and stop before you hit your maximum stress limit?  Unless you are a doctor, I think the answer is clear to this one.

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First, Know Yourself So You Know What To Market.