Category Archive for: ‘nonverbal communication’

Calm, Measured Demeanor- Is This You?


Oftentimes the biggest challenge we face with our personal brands is our inability to “keep it together” well in meetings and conversations with colleagues, clients, etc.  Because we are not able to see how we come across, we can’t measure our personal brand perception.   As a result, we either: 1) keep showing up and doing the same things that hurt our personal brands OR 2) shift our actions constantly, leading to a disorganized personal brand, lacking clarity and consistency– the hallmark of an effective personal brand. 

The best way to approach this challenge is to go into any meeting/situation with an awareness of how you want to come across and make an effort at trying to feel how others perceive you in your efforts.  When I say “feel”, I mean use your intuition.  Most of us have lost the ability (or never really cultivated it) to use our intuition as our guide- you know, that “gut” feeling you get.  To help you discern your brand, also gauge others’ perceptions by studying their facial and body gestures as well as their vocal tone in response to you.

In addition, remember that it is often more effective to ask a well-placed and thought-provoking question in a meeting rather than making random and frequent comments, just to be seen and heard.  We often find people don’t know what to do with themselves in meetings, so they keep talking.   Perhaps take a symbol of these concepts with you into the meeting and put it in front of you so you are constantly reminded of your goal.  Maybe it is a new mug or a paperclip or a pen or take off your watch and put it in front of you.

Always ask yourself:

– How do I want to come across and be perceived in this upcoming meeting/interaction?

– Am I coming across calm and measured?

– Am I talking more than listening?



Does Your Attire Bring You Profit? Michelle Obama, Visual Branding and YOU!


Personal Branding involves your visual brand, including what you wear that reflects your personal branding goals.

Getty Images

How many times have you attended a crowded networking event where it seemed every professional in attendance was wearing a blue or black suit?  How many times have you left events where everyone and everything seemed like a blur? What I mean is you could not quite remember anyone’s name or practice.  In other words, no one left any type of impression on you.  No one was memorable, let alone credible.  Ever wonder why?  It is because no one stood out for you.  In a sea of sameness based on profession, what is it that you have to help you stand out?

Visual branding is about how you show up for me visually.  In other words, we are talking about your actual appearance.  Your appearance is only about twenty percent of the personal branding package that we are working to create, but nevertheless an important piece.  When you are at a crowded  event are you wearing something that will make me stop and take notice of you in a positive way?  Or do you choose to blend into the background?  Another good way of thinking about your attire and visual brand is to keep asking yourself, “does my attire and appearance bring me profit?”

This is often the point where people roll their eyes. In their opinion the visual portion is “fluff”.  After all, not many of us professionals are working daily to make a fashion statement.  I tend to agree.  However, we also need to realize that society is visual in nature.  Why do you think it is that so much money is spent each year by retail clothing stores, and designers producing clothes, marketing them to us and the rest of society?

Society (and businesses who would hire you) tend to pay attention to these things. Michelle Obama is a great example.  How often have we heard and seen commentary about her fabulous and toned arms?  Or what about her Gap sweaters and casual skirts? And the latest was all the commentary around her red Jason Wu gown at the inauguration ball.

I can’t say I was a fan of her red Jason Wu gown.  In the past her clothing selection has denoted a personal brand element for her that was consistent and had clarity.  This particular Wu gown did not send the same message to me about Michelle Obama’s personal brand.  That’s my perception, that’s my reality and therefore, it is correct- for me.

Regardless of whether you liked Michelle Obama’s red gown or not, the fact is that we are talking and writing about it. There was even a column in the Huffington Post on it!  Just as we notice Michelle Obama’s arms and gowns, people notice you and your visual brand and form judgments about you and your business based on it.   If you disagree because you claim you are not the First Lady and thus, not super visible – you are fooling yourself!!

Does your attire bring you profit?  What is your visual brand?  Does it work for you? If not, what will you change and how?

How Do You Perceive Yourself?


We are often preaching the personal branding concept that “perception is reality”. What we mean is that someone else’s perception of you is their reality and thus, correct- you can’t expect them to perceive you otherwise, at least not at first.

But the real inquiry is how do you perceive yourself.  This is the starting point for our personal brand analysis because if you don’t know how you see yourself, then how can we alter your personal brand to serve you well.

It seems the entertainment industry is on board with this simple, yet powerful premise, too.  I heard an interesting statement the other day on Anderson Cooper’s show.  Actor Blair Underwood (remember him from LA Law?) was speaking of appearing on the new show, “Who Do You Think You Are?”.  He said the entire premise for him is, “How you perceive yourself impacts how you present yourself.”

We, here at Puris Image, tend to agree with our actor friends.  Your self perception plays 100% into how you present yourself and thus, how your personal brand is perceived by society.  So stop and ask yourself a few of the following questions in order to identify how you perceive yourself:

  • Would you hire yourself given the way you show up today- based on what you wear, what you say, the kind of service you give clients/customers?
  • Do you perceive yourself as:
    • knowledgeable/an expert
    • friendly
    • helpful
    • caring
    • considerate
    • truly about your clients’ best interest
    • a “winner” or someone on the sidelines of life/your profession

Be honest with yourself when answering these questions- the truth does hurt, but leads to great places for us all.  Let us know if you have any questions or need help with your answers.

Keep Your Thoughts Private & Your Personal Brand Fabulous


I was listening to a Sunday service yesterday where the lecturer was talking about how nice it is that our thoughts are not projected out loud.  Then she asked a question that made me laugh, but also made me think about the personal branding work we do.  She asked us if we often show our thoughts externally to others.

So I started thinking.  How often do you walk down the street and see people reflecting their thoughts to us all?  Some people mumble their thoughts out loud for us to hear.  Others literally show up in life visually reflecting their thoughts- for good or for bad.

You may ask, “How do they do this?”  There are so many ways, but let’s just take one- our eyes.  The eyes are the gateway to the soul, they say.  So how often do your eyes tell us exactly what you are thinking?

I was in a meeting a few weeks ago. It was boring and the people were acting in a way with which I completely disagreed. Apparently, I was “thinking” out loud through my eyes.  One of my colleagues was gracious enough to lean over and tell me she was reading my discontent through my eyes.  I was so grateful for the feedback.   I immediately fixed the problem:  not only did I change my gaze, but I changed my thoughts regarding the meeting.  That’s the only way it would work.

Because I had changed my perception and thoughts about the meeting, I was able to change my gaze, posture and entire outlook regarding the meeting and the participants.  After that, any thoughts that you read via my eyes and “being” were fabulous for my personal brand because I was happy, engaged and a willing participant.

So next time you believe you are keeping your thoughts and opinions to yourself,  look again.  Are you really keeping your thoughts private or are you reflecting your thoughts externally to us all?  In order to resonate joyfully with your audience (ie, the world) and have a fabulous personal brand, watch your:

-thoughts, above all else

– eyes


-facial expression

-intonation (vocal, email, text)

Watch Your Body Language Over The Phone!


Your effective personal brand is in large part about how you communicate who you are to your target market and clientele.  Given that 78% of all communication is non-verbal AND given  that we spend so many hours on the phone selling and working, having effective body language and posture over the phone is just as critical as having effective body language during an in-person meeting.

When we are going out to see clients or prospects or to a networking event, we spend time and effort (hopefully!) on our visual appearance.  We take time to (hopefully!) give ourselves a pep talk and get ready to be “charming”.  However, people notice and pay attention to your phone voice and tone, too.   So why shouldn’t you spend time getting ready to make phone calls, too?

Your posture and how you feel about yourself as you make or take a phone call speak volumes to the other party on the call with you.  I’ve run many experiments to test this theory. We’ve had people answer the phone in a less-than pleasant mood, while slumped over in their chair wearing pajamas.  The party on the other end of the call often times remarked concern and asked, “Is everything ok? You sound not well.”  Is this how you want to be remembered on the phone?


  • Dress the part- while you don’t have to wear a suit to make a phone call, ask yourself if you’d be happy to be on a visual call while you are on the phone.  If the answer is “no”, then your phone voice and tone will resonate that same lack of self- confidence to the other party over the phone.
  • Smile as you talk.  Your smile will transfer non-visually into an effective personal brand for you over the phone.
  • Sit up straight in your chair as you talk on the phone.
  • Give your full attention to the party on the other line.  Shut down your email and do one thing at a time so you can do it well.
  • Uncross your legs so you are grounded and feel stable as you speak.
  • Listen and pause- don’t do all the talking.


Page 1 of 212»

First, Know Yourself So You Know What To Market.