Category Archive for: ‘Closet Professional’

Are You A “Closet Professional”? Get Your Horn Out & Toot It!


Inherent to the personal branding process is the ability to be able to know your uniqueness, own it and let others know it.  Of course, if this was easy to do everyone would be an expert at personal brand management, have more business and be happier in general.

Yet, as I always say, we find that people have a hard time being outstanding and shining brightly AND letting others know it.  Inherently, the problem is low self-confidence.  Therefore, we become “closet professionals” as I like to call it.  We go around hoping someone will somehow notice how great we are, like us and then hire us.

Last week I had the pleasure of hearing a speech by Edith Ramirez, the Chairwoman of the FTC.  She spoke at a local female lawyers luncheon.  Ramirez is a bright and capable lawyer,  having been on law review at Harvard with President Obama.

At the heart of her talk was the concept that women and minorities are not good at marketing themselves, or tooting their own horns.  She highlighted how an essential part of being a good attorney is having self-confidence, something we directly measure for our personal branding clientele.  If you are not self-confident about what you do, clients will feel it.

Ramirez stated that it is ok to say, “I’m good. Hire me!”

So how good are you at saying, “I’m good. Hire me”?  Do you have self-confidence and passion around your profession, be it a lawyer or otherwise?  If not, why not? 

First, Know Yourself So You Know What To Market.