Category Archive for: ‘Chipotle’

More Lettuce Please, Chipotle!


chipotleSo my husband and I LOVE Chipotle.  I mean really love it. We are not burrito people, but we love their burrito bowls. We find it healthy and fast and I actually find the brand very fun and on point.   I was very sad when they partnered with McDonald’s for a short bit.  Then they came back to their senses.

Here’s my issue:  every time I go to Chipotle, it is like pulling teeth to get the folks behind the counter to give me more than 4 shreds of lettuce in my burrito bowl.  It is so bad that last time I was in there I literally put my hands to my head and said to them, “Oh my goodness. What am I mis-communicating here to you?”  It was meant to be a sad “throw my hands up in the air” question.   Funny thing was, they just stared at me with this look like, “we’ve been taught to conserve how much we put into your burrito bowl”.

Now I run a business. So I really get precious resources and inventory. Chipotle can’t be scooping out all the meat, toppings and lettuce that people want. If they did, they would be out of business and we’d all be extra fat and stuffed.

However, as much as I love Chipotle I find myself dreading going up to the counter and begging for a few more shreds of lettuce. I mean it is lettuce and it is not an overly expensive topping- especially in California where produce is cheap.

So if I love Chipotle this much and I dread going, what does this say for someone who goes in for the first time and runs into my issue in any way, shape or form?  To me it says that the Chipotle brand is suffering.  All it takes is training your staff better on the execution fine points of servicing customers:  give them enough to keep them happy and our personal and business brand healthy, but don’t give them so much that you break the bank and get fired. 

What does this mean for you?  Next time you are providing any type of customer or client service stop and think:

– Am I skimping on the lettuce and leaving the client/customer frustrated, with a poor personal brand perception of me and my business


-Am I giving with the mentality of abundance and wanting to be ‘of service’ balanced with the need to run an effective and efficient business, thus a powerful and balanced personal and business brand?



First, Know Yourself So You Know What To Market.