- Who & Why?
Category Archive for: ‘Behavior’
Since my post last week was about the top three ways to kill your brand, I thought this week we’d tackle how to maximize and optimize your personal brand. The biggest issue I find with all my clients is that everyone is out of wack. You know, we can’t seem to find balance in anything in our lives it seems. Between work, family, parents and a social life, where can we draw a healthy line and thus, have a healthy personal brand?
My documented research has shown a direct, inverse correlation between stress and your personal brand. The higher your stress, the lower your self-confidence and thus, the less effective your personal brand value. No one wants to be around someone who is stressed, much less hire them and pay them good money!
These days it seems everything stresses us out. I just heard of a study that found that an astounding number of cell phone users (don’t quote me, but something like 92%) stress out when their phone battery is low (i.e., hits the “red” bars). Part of this is generational. As a soon to be 42 year old, I kind of like the prospect of checking out and being unreachable via my phone. I’m just saying….. But I’m sure the 20 year olds don’t feel the same way and I get that.
So how do you reduce your stress and increase your personal brand effectiveness? Here are five obvious, but harder to practice concepts that are a MUST for everyone, including all my clients:
1. Meditate or sit still– the more you do, the more crazy and nutty you tend to become. We all notice the craziness and no one likes it. Unfortunately, we are not used to sitting still anymore. Find 10 minutes (at least) each day to sit in silence and do NOTHING.
2. Keep a gratitude list/journal– the more grateful you are about the everyday things in life, the better your life. I point this out because of my goal in creating HAPPY personal brands for all my clients (yes, lawyers, financial advisers and even rock stars). Projecting a happy personal brand that others want to follow requires you to “be” happy. End of story.
3. Take Inventory– sit down once a quarter and review your calendar. Do you really need to be doing all the activities on your calendar? Does each activity optimize your life? Does the activity make your soul sing? Do you get business as a result? Does your personal brand shine with the activity? Be honest. No one is grading you but you.
4. Paint It RED– at least once a week I am telling a client to paint it red. At least 3 times a week, I am painting it red. In cases where you are not sure what to say or how to interact with people- be HONEST and sincere and tell them the exact truth or reasoning behind your mindset and/or activity. Watch the weight be lifted off your shoulders and your stress come down. They will love you, and your personal brand, for it.
5. Be Kind– Being kind boosts our self-confidence because we have done something nice for another and feel good about ourselves. Being kind attracts kindness. Being kind boosts your personal brand and relieves your stress. I promise. This is easier said than done. Just being aware of when you are kind and when you are not is a great start. Don’t forget to be kind to yourself.
Email me and tell me what stresses you out the most and your coping mechanism.
Right around this time of year, some of us get serious about how we want to “be” in the new year. Many of us may set new years resolutions, but only some of us are genuine about it. Often times, people set resolutions involving productivity and production. I have no problems with resolutions- if you are genuine and really mean it. No one else is impacted more than yourself if you don’t keep your resolution. You are actually robbing yourself, and being disingenuous with yourself, if you make a resolution and don’t keep it.
So my wish (and subtle hint) for all of you is to resolve to be productive, by being efficient and effective in everything you do. Don’t do it for me or for someone else- do it because being productive based on efficiency and effectiveness is a fabulous personal brand maker.
I resolved in late third quarter 2011 to work more efficiently and effectively while working LESS. Guess what folks- it really does work! Most of us are under the misconception that we have to work really hard and long hours to be productive and profitable and effective. Not true in my book.
In my experience, clients with a great personal brand – those with a great business AND personal life- are organized so they can work less, but more efficiently and effectively. The end result is that they are super productive people. These same people are more positive- they don’t resent having to “work” all the time and yet have nothing to show for it. They take their extra time left over after working efficiently and productively to go spend quality time in their personal lives- which makes them all around peaceful, joyful, and excited to—-you guessed it— get back to work because work is a positive experience where results are had!!
Wouldn’t you want to be around (and give your business to) a highly productive, effective, efficient person who is joyful?! Of course, you would. Hence why these folks have a great personal brand and huge business successes.
So if you want a strong personal brand based on being productive, please take a moment to decide:
-What does being productive look like for you?
-How would you have to change your way of being right now so that you may be more productive?
-What poor work, and personal, habits would you have to give up in order to be more productive?
-Can you do this alone or should you ask for help?
-Are your answers above realistic? If you are not sure, share your answers with a friend who knows you very well.
Let us know if we can support you in your productivity way of being in 2012! We at Puris Image are here as a stand for your personal brand success.
I spoke last Saturday about personal branding at the American Bar Association (ABA) regional law student division conference in Los Angeles. Afterwards, while taking questions from those in my speaker’s line, I had a very unique experience.
I was approached by a first year law student from Colorado. We’ll name him, “Happy 1L”. Happy 1L made an observation and comment that I have NEVER heard before in all my years of either working as a lawyer or speaking in front of/consulting with lawyers and law students. Happy 1L noted that he decided to become a lawyer so that he could be happy and be a lawyer. Yet he said he rarely sees any happy lawyers and that to him I was the first happy lawyer he had encountered.
Emotionally, I was confused. Mostly, I was elated and stunned that there was a 23-year-old law student out there that was stopping, amidst first year law school rigors and confusion, to observe the real meaning of life- to be happy and love what you do.
I was also saddened that Happy 1L had absolutely no lawyers to look up to as his role model of being happy and successful as a lawyer. What has happened to the joy of being a good lawyer and helping others? Is it all overshadowed by lay-offs and the fear of not making our billable requirements for the month?
The lesson here is that whatever your profession is, to please step back and take a long, hard look at what you are doing. Is it making you a happy, joyful person? Are you fulfilling your life goals? Is your personal brand resonating with the right market for the right reasons?
Do this bit of introspection for yourself, but also for others. Know that there are young and upcoming students and professionals who are looking around and looking up at us professionals/business owners. What lesson do you want to impart on them?
And to Happy 1L I say, keep looking for the happy lawyers. They are out there! But most importantly, never change your attitude and mind-set, Happy 1L. You will be a successful lawyer and an even greater human being for it. Go out there and spread your message!