- Who & Why?
Category Archive for: ‘bands’
Have you ever tried to have a conversation with someone and they seem to send very different messages within the same communication? I know I go nuts just trying to follow the conversation. Heck, sometimes I’m actually the one with the messy communication, where my message and my brand are garbled.
Just the other day, a client asked how their law firm could tell if their message was consistent enough. Good question.
There are 2 ways to tell:
1) Are people listening to you and engaging with you? Are they even noticing you? If so, you can take that as a good sign that your message is consistent. If your message wasn’t consistent then you would be confusing your audience so they wouldn’t even stop and notice you, much less listen to your message.
2) What do your formal and informal survey and feedback suggest? Your organization must survey and get feedback from people asking them if they:
a) understand your message; and,
b) find it compelling enough to:
i) stop and listen; and,
ii) take action and connect with you and your company.
In essence, you are asking your audience if they trust you. If your message is consistent, then your audience will feel safe with you (they hear and see the same thing each and every time so they know what to expect) and thus, trust you.
Once your audience trusts you, then you’re almost home free. Trust grows over time, so you must make sure you are authentic in your resonance with your audience. So every bit of what we just discussed here rides on each and every person within your organization, band, and/or business having a solid and authentic personal brand.
Collaborating over the years with various artists on their individual brand development, I have seen a very familiar- and somewhat sad- pattern.
Musicians are brilliant people- generous, creative, exciting, excited, eager and fun.
Yet, there are two camps. First, there’s the group with hang-ups around their art.
The biggest issue is the subconscious belief that they have to be poor. Maybe it’s the belief that to be a true artist, you have to be poor- like a darvish. Whatever the reason, it becomes a self-fulfilling prophecy often. Although not many artists will say it aloud (because it’s not conscious), the thought that holds them back is, “we’ll never get paid”.
Then there’s the second camp of musicians and artists. Those established and financially successful one who do get paid and do make money- lots and lots and lots of money. These successful artists very consciously see their art and music more through the framework of “how do I best run a business”. This mentality is smart and effective….if not taken to an extreme. What do I mean?
Well so often for “financially successful” artists, the money becomes TOO much of a motivator- at the expense of their true art and gift and talents. The art becomes more like a business, money-making machine. The result? The artist forgets their real passion and purpose and drive and joy in creating music and art.
So what if I told you there is a happy medium- that there must be a happy medium that works towards the highest good?
My goal is to change how the music industry, and each artist, sees their value and contribution as an artist. It can’t all be about the money, despite what our commercialized world tells us. But then again, an artist can’t pay his rent without money either.
So what’s the happy medium? In my expertise developing sincere and successful artists’ individual brands, it comes down to one word: harmony.
I’m talking the kind of harmony where each artist recognizes their brand is about an ebb and flow. The harmony of running a successful business and knowing you deserve to get paid- that you must get paid for your beautiful art. Yet, also a harmony in never forgetting who you really are, what your music and art represents and staying focused and true to your reason and message as an artist.
What does that look like? It looks like a full house at your next gig where the audience is exactly who you want to play for- those with whom you resonate best, those for whom you wrote your music, those who get you and appreciate you and your artistry. The audience is filled with those who make you happy and allow you to express yourself in a way that is natural and meant to be.
So what does this mean for you? Stop and ask yourself:
-Are you creating value? All the way from your set content (lighting, wardrobing/visual branding, and your scarcity model (how often you play: weekly, quarterly- how long each set is).
– Are you still feeling self-expressed or does it seem like the business has run away from you?