Category Archive for: ‘Alone’

Part II: Deliberate Brand Creation- Extrovert or Introvert?

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As the seasons continue to shift deliberately this October,  we continue our Deliberate Brand Creation this week.  As I said last week, I’m putting my own spin on Oprah’s October 2014, “What I Know For Sure” column in her O Magazine.  As I’ve said in the past, I have a lot of appreciation and respect for Oprah’s presence in this world.

This week, let’s explore how being genuine or “real” about who you are is such a big part of your deliberate brand creation.   I like to call it “owning” who you are.

I am not a fan of labeling people as introverts or extroverts.  However, once I read Susan Cain’s book, “Quiet”, I became a fan of the concept of introverts and extroverts.  Let’s explore these concepts with your brand.

As Oprah said in her October column, when she was younger she used to go to parties even when she didn’t want to be there because she didn’t want to miss anything.  As I’ve often said, this desire to be at a party or to run home could be a function of who you are as an extrovert or introvert.

I suppose I am what you would call an extrovert.  I get energy from those parties and enjoy being there meeting new people.  I know it and can count on it most often.

As Cain explains, it is natural for extroverts to want to stay at the party and get energy from being there.  However, the introvert would want to fly out of the party and head home to be alone.

Neither is right nor wrong.  The point is you need to know what works for you.  If you are an introvert and you force yourself to stay at that party, then there are issues to deal with as a result.  Not only will you be miserable, but your personal brand will be poor, as well.  If you ain’t happy, no one else will want to be around you at the party, either.

Why would you want to do that to yourself and others?  I suppose it is because we compare.  An introvert will look around at the party and see the extroverts having “fun”.  The introvert will assume something is “wrong” with him/her because she is not having fun.  In order to fit it, the introvert stays at the party- stays miserable.

As an extrovert, I can actually say I’ve walked in the introvert’s shoes at some parties.  There have been plenty of times when I haven’t wanted to be somewhere but forced myself to go.  Each time I did so, I paid the price: my confidence was low, my stress was high, I was bitter and angry at myself and thus, bitter and unfriendly to others at the party.  It was awful and so was my brand. I suppose I assumed that just because I am an extrovert, I should WANT to be there.  People expect it of me, right?  Wrong! I wasn’t being real and “owning” myself in those moments.

So stop and ask yourself, how well do you “own” your tendencies as an extrovert or introvert?  Once you can “own” it for what it is and who YOU are, then you are well on you way of creating a deliberate brand that is real, genuine and attracts people naturally to you.

 

 

 

First, Know Yourself So You Know What To Market.