Category Archive for: ‘A Course In Miracles’

Is Greatness Part of Your Brand?

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barbara-stanny-sacred-success-course-in-miraclesHave you ever stopped to think about how great you really are?  Today’s blog post is really simple and short.  I just want you all to stop and think about how great you are and how you can own your own and leverage it as a brand.

As I often teach, effective brands project self-confidence.  To project self-confidence, you must first be self-confident.  One of the easiest ways to start being self-confident is to recognize how great you are.

I’ve been reading a wonderful book (a gift from a client!) called, Sacred Success, by Barbara Stanny.  In it Stanny encourages us to  own our Greatness. Stanny says the primary goal of Sacred Success is Greatness, which she defines as pursuing your purpose for your own bliss and the benefit of others.

Her definition ties right into personal branding.  Effective brands are happy and sell happiness.  That’s the only emotion that matters.  So if you have a purpose that puts you in bliss (happiness!), then you benefit, others benefit and there’s your Greatness.

For me it is not always easy owning my Greatness. It took me years to realize that I was really “Great” at my purpose of running this business and benefiting myself and others.  It was almost like I didn’t feel like I deserved to be Great.  After all, isn’t being Great snooty? What if others realized I was Great? Would they still like me or come after me? Worse yet, what if it’s not true and then I’m a fraud?!?

Such nonsense running through my head for too long. It blocked my ability to be of service and be happy. Until one day, I said “to heck with it, I’m Great and I know it”.  I then sat back and watched my world change for the better.

Is it easy?  It’s easier, but I’d be lying if I didn’t admit there are many days when owning my Greatness is a challenge.

Simple, but not always easy, I know.  However, I know you are up for the challenge.

So stop and think:

– What is your purpose in order to be happy and serve others?

– Are you owning your Greatness? If not, take it one step at a time.

– How will you take that Greatness and develop your brand around it?

A Sure Way To Ruin Your Personal Brand- Ignoring The Sameness

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In my coursework about personal brand management, the emphasis is always on finding our uniqueness so that we can stand out from the crowd, be credible and then make money and be happy.  Otherwise, how would you and your business ever get noticed and get work.

However, I also like to harp on the concept of sameness.   This concept’s foundation is in A Course In Miracles.  In particular, I love the phrase “Make today different by seeing everyone the same”.  The belief is that if we all saw one another as the same (no less and no more), then we could relate better to others and create harmony rather than tension and animosity and hate.

Does this fly in the face of uniqueness and am I crazy for preaching out of both sides of my personal branding mouth?  Well, not at all.

In my opinion and expertise doing this work for years now, here is how it works:  the more you recognize that at the end of the day, we are all the same regardless of our external shapes and sizes and personal brands, the more you will be able to express your uniqueness as a contributing factor to make the “whole” of society better and more prosperous and joyful.  In other words, our personal brand uniqueness can be used as a vehicle to bring harmony and light up our sameness rather than highlight one person’s strength while putting down another’s weakness.

Try this methodology on for size and see your world and personal brand strength change for the better.  Email me if you have questions.

First, Know Yourself So You Know What To Market.