Blog
How BodyWise Are You? The Power of Somatic Therapy to Ease Your Life.
Have you ever felt that ache in your back or pain in your shoulder,...
How to Become A Transformational Leader
Sadly, transformational leadership has become a buzzword over the years.In my world, as a...
Top 3 Tips To Stay In Control and Thrive During the Holidays
Ah, the holidays are here. That time of fun and frolic. And madness. You...
Smart Negotiating: Advocating Effectively For Yourself & Your Future
“I thought I could ask for what I wanted, but I didn’t”. I hear...
Reducing Your Stress & Increasing Your Success Using AI
As humans, we are always looking for ways to improve our lives, personal and...
Your Work Is Not Good Enough Anymore
One thing professionals have in common is their deep focus on their substantive knowledge...
Emotional Resonance: The Key to Not Feeling Lonely and Succeeding
Do you remember that song by the Beach Boys, “Good Vibrations”? Turns out the...
Your Secret Tool to Maximize Your Law Firm’s Potential.
Happier attorneys with better health are more confident, less likely to miss work or...
An Unexpected Cause of Gender Inequality in the Law
We have a real problem on our hands in the legal world and it’s...
Diversity & Inclusion: Tips for Placing the Right People in the Right Positions
When I was chair of the American Bar Association (ABA) Law Practice Division I...
A Different Perspective On Diversity, Equity, Inclusion and Belonging In the Workplace
There is a very common perspective employers have on diversity and inclusion. While there...
Thriving Through Divorce To Stay Whole
Divorce can mean so many things in your life. I remember when I got...
Overconfident + Incompetent = Successful?
Twenty years ago at my last job as a lawyer, I started to notice...
Your Body Knows You Better Than You Think
You know that awful feeling when you start to realize you are coming down...
A New Way of Managing Your Time
Time seems like the villain we are all up against. We “go, go, go”...
It’s a Sign…Choking on Ice and Other Painful Signs
Have you ever accidentally swallowed a giant chunk of ice? I have. The realization...
Speak Up and Stop Talking So Much: Using the Power of Your Voice at the Right Time
My husband and I got in a heated discussion the other day. We are...
Where’s Your Friend? Secret to Mastering Change
When I was a kid, I had an imaginary friend (or two or three)....
Are You Dumbfounded and Speechless?
Mercury is in retrograde if you are reading this between May and June 2022....
How To Do Community Service Well: Guide to Promote Your Corporate Brand, Grow Culture, Do Good In Your Community
Fifteen years ago, when I was an employee in corporate America, we didn’t understand...
My Cancer’s Revelations
My breast cancer journey led me to many places. Feeling weak and useless wasn’t...
Role vs. Identity: Is This Clear Enough?
Identity versus confusion is a subject that comes up a lot in parenting circles....
The Best Way to Uncover Your Personal Brand Using Personal Brand Examples
I was talking to a client the other day. Her father passed away in...
How To Ensure You’re Getting A Fair Slice: Equality & Value & Change
Ready for a true story….? It was 2002. I was at the law...
Are You Crossing That Fine Line from Self-Marketing to Bragging
I’ve been thinking a lot lately about the idea of how to go out...
Out of Your Comfort Zone: Personal Branding Activities
When I first moved to the US, everything and everyone was scary! I was...
How Do I Succinctly & Clearly Tell Others What I do: Online and in-person?
You are good at what you do, and you want to help others. So,...
Christine McCarron Podcast #48 Interview with Katy Goshtasbi
What a pleasure it was to share my resources and experiences in branding with...
In House Warrior: Being True to the Lawyers Personal Brand with Katy Goshtasbi and Host Richard Levick
Richard Levick is a friend and colleague from my DC days. Listen to learn...
My Story of Discrimination and How I Handled It
As published in ThriveGlobal It was a beautiful and sunny Saturday morning. Covid-19...
Top 3 Reasons Why You Should Have A Consistent Brand as A Musician
Consistency is everything in capturing and growing your audience, especially as an artist and...
Top 3 Tips To Self-Heal Your Brand
As published in ThriveGlobal In an age when nothing feels like it is...
Have a Little Compassion, Will You?
I’m tough on myself. Really tough. I’m working on clearing up my stinkin’ thinkin’...
Why Being Lost Is So Good for You
As featured at thriveglobal.com: https://thriveglobal.com/stories/why-being-lost-is-so-good-for-you/ I was having drinks with a colleague of...
Minimizing The Ego When We Choose Love
As featured at thriveglobal.com: https://thriveglobal.com/stories/minimizing-the-ego-when-we-choose-love How often have people upset you and made...
How to Lead Well and Inspire Others in 2020
I’ve discovered there is only one-way leadership really works. If I inspire others to...
Katy G TV – Episode 14 (Speaking Up)
What does it mean to speak up on a subject? How do great brands...
Corporate Governance & Your Company Brand: Maximizing Shareholder Value While Cultivating the Whole Employee
At the heart of every effective company is a body that is independent and...
Katy G TV – Episode 13 (Fairness)
What does fairness look like in your world and who really cares? How can...
Experience Is Not About a Place or Event, but About Mindset
I’ve had lots of “good” experiences in my life. Unfortunately, I’ve had “bad” experiences,...
Stand Your Ground: 3 Ways to Establish Boundaries in the Workplace
My life is awfully “hard” and complicated when I don’t set good boundaries with...
Why Branding in the Music Industry Isn’t Just Making Music
Most artists are in the “business” because they love to make music. This makes...
The Missed Facts About Rebranding A Company & How to Avoid A Pitfall
Over the years I’ve noticed that most businesses and companies discuss rebranding their businesses...
3 Ways Respect in the Workplace Benefits More Than Just the Staff
Recently someone on one of the boards I run said to me that they...
Building Self-Confidence to Overcome More Than Just Stage Fright
Being an immigrant who gotten beaten up as a kid for being different doesn’t...
Transforming Your Brand: Setting Goals for Your Business
I’ve been through many changes in my life. I changed homelands, changed jobs, changed...
The Do’s & Don’ts of Networking in the Music Industry
When I lived and practiced law in Washington, DC, I hardly knew what the...
Expanding Your Brand: Creating a Self-Development Plan to Grow
I remember when I was a junior lawyer starting out in my career. I...
Aligning Your Staff For Success With A Professional Development Plan
In business, I’ve found that employers are much quicker to give negative feedback to...
Katy G TV – Episode 12 (Direct vs. Brash)
How brash are you? What’s the difference between being direct and brash? How well...
Balancing Staff Happiness & Company Goals With Organizational Control
When we think of company goals, we rarely stop and tie the concept with...
Finding ways to Build Influence as an Artist and Grow Your Brand
Music is meant to move people to action, so they can be better versions...
Managing the Unmanageable: Keep Your Staff on Track During Hard Times
So often in leadership, managing our employees seem unmanageable. I remember practicing law all...
The Importance of Setting Boundaries at Work to Keep Wellbeing
Sometimes the topic of setting boundaries gets so old. We could all set better...
Gearing Up to Sell Your Business: How to Retain Staff During a Sale Process
Every organization deals with change as they grow. It’s inevitable and necessary. We all...
Katy G TV – Episode 11 (Imagination)
Did you use your imagination as a kid? How often do you use your...
Three Reasons Boosting Morale in the Workplace Will Keep Your Staff Engaged
I was at Costco in line to pump gas the other day. While I...
Building Confidence in Your Employees by Creating Safety in Teams
I remember so many times in my practice as a securities lawyer where I...
Marianne Williamson 2020: “Harnessing Love Inside Us for Political Purpose”
It’s official. Marianne Williamson is running for President. I find it very exciting because...
Using Leadership Development to Promote Better Employee Engagement
When I was a lawyer in corporate America, life became a slog. Looking back...
Marketing in the Music Industry: 3 Challenges You Will Face in 2019 & How to Overcome Them
Over the holidays, my husband was trying to figure out what gift to buy...
Coping With Stress: 3 Tricks to Managing Stress at Work
Hello 2019! While I find the notion of a new year so exciting, I...
Katy G TV – Episode 10 (Respond vs. React)
How often do you react versus responding? What does that say about how we...
Getting Your Staff on Board: Why Company Branding Internally Is Just as Important as It Is to the Public
I often get asked regarding branding internally and externally. Clients seem confused. After all,...
What to Do When Motivation Stunts Your Productivity and Brand
I often teach about my research regarding the correlation between our stress and self-confidence....
Women Give San Diego’s December Update Featuring Katy Goshtasbi
Katy is honored to be the featured member of Women Give San Diego (WGSD)....
5 Tips for Getting Your Foot in the Door When Moving Up the Corporate Ladder
When I was working my way up and through the corporate ladder as a...
3 Examples of Innovation in Business & How They Impacted Day to Day Tasks
When I think of innovation, I don’t think of innovation in the way most...
Katy G TV – Episode 9 (Adaptability)
How adaptable are you personally and professionally? One of my favorite words is...
Record Contracts: Maintaining Creative Control in the Music Industry
When I was a securities lawyer I remember how hard it was to stay...
Employee Competency: Evaluate Your Staff for Strengths With a Measurable Growth Plan
When I was a kid and wanted to learn how to play the clarinet,...
The Road to Success: How To Overcome Your Professional Rut and Get Promoted
Trends in society signal to me problems we are developing. As a researcher, I...
Katy G TV – Episode 8
What’s your biggest challenge when it comes to your dream personal brand? Email...
How to Identify Your Natural Talents and Find Your Place in the Music Scene
I often think about what it must feel like to be a musician. The...
Katy’s Journey Journal – How Being in Prison Freed Me
I belong to a fantastic national organization out to make America the best it...
How to Earn Respect: Why People Don’t Take You Seriously
I operate in a lot of different circles in my life, personally and professionally....
Katy G TV – Episode 7
What’s your biggest challenge when it comes to your dream personal brand? Email or...
Women in Cryptocurrency: Three Brand Strategy Tips That Will Make You Be Seen, Heard, and Listened To
I’m a huge fan and follower of all that has been going on in...
3 Reasons Why Most Musicians Don’t Make It in the Music Industry
The other day, I had a lot on my plate. I woke up with...
Katy’s Journey Journal – Support and Your Brand
My latest personal journey has been on the topic of being grateful for all...
The Importance of Understanding Your Audience for Stronger Communication
When I first started my second career a decade ago, it was because it...