Hate: It’s Ugly For Your Brand

Let’s face it. We all have moments when we “hate” or “strongly dislike” someone or something. I suppose we can call it a natural human tendency.

Why does it really happen? I think it is because we tend to not like ourselves in those moments. Instead of hating/disliking ourselves though, we tend to project our hate/dislike on others. I call this mis-directed self-hate.

You know what I’m talking about. You have a bad day at work because you dropped the ball on a project and missed a deadline. Your boss called you on it. Now you are mad and hurt. You are really mad at yourself for missing the deadline. It’s way easier to blame your boss for being “mean” to you. How dare your boss call you on your mistake! That’s not nice. Besides, it really wasn’t your fault. One of your colleagues kept talking to you while you were trying to work. That’s why you missed the deadline. So it is your colleague’s fault and your boss’ fault. Not yours. That’s why you are mad at your boss and colleague.

Here’s what happens if we don’t catch ourselves though, and keep mis-directing our self-hate. It will come back to haunt us. How? We start to show up as “cranky” and mean a lot in our life. Pretty soon everyone is the victim of our mis-directed self-hate. People start running away from us at that point.  That’s a bad brand for us.

I tend to believe this mis-directed self-hate is a habit, and way of thinking, that we choose. So we can always choose to see things differently, if we want it enough and have enough self-awareness to know when it is happening for us.

So what does this mean for you? Be brave and ask yourself:

  • where in your life do you mis-direct your own self-hate/dislike towards others?
  • How often does this happen?
  • What’s the impact of this behavior on your brand? Do others like you for it? Be honest.
  • How can you be more self-aware that it is happening and choose differently?

 

About the Author

purisbranding

Katy Goshtasbi has thirteen years experience as an attorney working in all areas of corporate America. She combines her knowledge of what succeeds in corporate America with her inherent understanding of what is a successful personal brand and presence. This in turn translates into clients being in control of their first impressions.

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