Can We Call Your Brand Majestic?

I was most recently blessed enough to travel to Alaska for work.  About 18 years ago, I visited Alaska on a cruise.  So I thought I had a pretty good idea of what I was in for again.

Boy, was I wrong.

They say that the world looks different for each individual based on where we each are currently in our lives.  I totally believe this theory.

Alaska was an experience I will forever remember.  I often run out of words to describe Alaska.  The best I can do is to say that seeing Alaska was magnificent, majestic and awe-inspiring.  My soul was singing. Words do it so little justice.

I’m even comparing Alaska to other parts of the world I’ve seen, like the Swiss and Austrian Alps and Prague and Vienna and Italy.  Nothing compares, in my book, to the peace and grace Alaska’s scenic charm has to shower on a person.

Why?

It may be that compared to my last Alaska trip 18 years ago, I’ve changed careers and started to see the world very differently.  I have a newfound appreciation for the simplicity and grandeur of life and nature.  I’ve come to realize that nothing has to be complicated unless I choose to make it complicated.   I’ve come to appreciate how much more alike we are as humans, choosing to let go of the negative thoughts that separate me from others.  Life is good.  Life can be magnificent, if I let it be.

Choosing to see the world from this perspective allows me to authentically live my brand- to project my values and my business and my career goals out to the world.  The result is clear.  The more authentic I am, the stronger my brand.  The stronger my brand, the more I can be a contribution to others.  The more I’m a contribution to others, the more successful my company becomes.

All of this is simple and yet not so easy to “be” and “do”.

So what does this mean for you?  You don’t have to travel to Alaska necessarily.  To enhance and evolve your brand for more success, just ask yourself:

  • Where is the place that brings you peace and lets your soul sing? Go there as often as possible. Do it intentionally.
  • How can you choose to see your world, and those in your world, differently?
  • Where can you appreciate the simplicity of things in your life? Step back and look at what you make complicated in your life. How can you choose to see it differently?

About the Author

purisbrandingKaty Goshtasbi has thirteen years experience as an attorney working in all areas of corporate America. She combines her knowledge of what succeeds in corporate America with her inherent understanding of what is a successful personal brand and presence. This in turn translates into clients being in control of their first impressions.View all posts by purisbranding

First, Know Yourself So You Know What To Market.