How Do You Want to Impact Colleagues, Staff and Others?

I went to my 6am spin class this morning.  I do my best to show up every Monday.  We have two fans in the spin room- one in front and one in back.  Many people love working out with the fan right on them to cool them down.  Many of us (me included) don’t like the cold wind/breeze on us. It dries out my eyes and I can’t catch my breath as I ride.

So many instructors have a rule: if you want the fan on you, then go sit in the back part of the room because the fan in the front of the room does not get turned on.  Those of us who don’t want the fan on us, sit up front.

Today there was a new person in class. He sat right next to me up front.  Ten minutes into class, he got up and turned on…the front fan! You got it, that’s a no-no.

However, this particular instructor does NOT have a “fan rule” for her class.  Every once in a while an argument flares up- like this morning- over whether the fan should be on or not.  If she just had a fan rule, then the students wouldn’t have to be making one up for her.  It’s not our job, or our right, to do so.

What does all this have to do with your impact at work and in your entire life?

Courageous brands win.  Having courage means being able to increase your level of “confront” and set rules and boundaries.  Having courage means looking me in the eye with kindness and a sheer sense of calm and peace and stating your opinion and needs and….fan rules.

In so many corporations when this level of courageous confront does NOT happen, what happens is chaos.

I’ve seen so many managers not be able to set boundaries or rules. Nor do they enforce them. It’s natural for us to all want to be loved and accepted. The problem is the result is often not love. When we don’t increase our confront, it leads to confusion and poor communication in the workplace.  The result is low productivity and low revenues. 

Believe it or not, people like rules.  We just don’t like it when the rules are shoved down our throat.  So courageous brands also communicate in a 1) kind and 1) direct manner.  Communicating without kindness, and just being direct, is being brash. No one loves a brash brand.

So stop and ask yourself:

  • How do you communicate at work? Is it kind and direct?
  • How do you work to ensure your level of confront is high enough so that you have quality boundaries such that you are allowing you and your colleagues to be productive, happy and in excellent communication at work?

About the Author

purisbranding

Katy Goshtasbi has thirteen years experience as an attorney working in all areas of corporate America. She combines her knowledge of what succeeds in corporate America with her inherent understanding of what is a successful personal brand and presence. This in turn translates into clients being in control of their first impressions.

View all posts by purisbranding

First, Know Yourself So You Know What To Market.