Variety Is The Spice Of Life- And Your Brand!
So we finally got some real rain here in Southern California over the weekend. I mean rain that soaked everything and caused flash flooding. Yay, I say!
We don’t get rain very often in San Diego. We’ve had a drought advisory for a long time. Grass was no longer green, but brown dirt. I mean 24/7 sunshine is great, but it brings about its own set of issues.
So why do you figure that when we finally got rain over the weekend, the response was not absolute joy from everyone?! Don’t get me wrong- there were lots of grateful and happy people like me. However, I interacted and saw lots of people who were less than happy. They were grumbling about getting wet, having their weekend activities ruined, etc. Some of them were talking about the unfairness of it all. The unfairness of rain- really?
As we’ve all heard, variety is the spice of life. Without variety and change, things get stagnate. So what does rain and variety have to do with your brand? Good question.
Climate can say a lot about the residents that live there. I grew up in Indiana, lived in Washington DC for many years and now live in San Diego. I travel a lot. Over time I started to notice that those people living in four season climates were generally very different than those living in tropical climates.
I remember growing up in Indiana how much fun the change in seasons brought for me. We used to gear up for Fall- raking leaves, bobbing for apples, getting our costumes ready. We used to rejoice as Spring arrived. We really looked forward to the warmth and sunshine and appreciated the Summer heat and fun. We prepped for winter by sealing the deck and driveways and getting the car “winterized”. We got our sweaters out and got our sleds out of the garage.
I’ve discovered people living in four season climates are usually more adaptable and resilient in life. They tend to go with the flow and are more “prepared” for life, shall we say. I believe it has to do with the fact that the change in seasons brings about the mentality of change. Change is about variety and requires us to adapt and grow and stretch ourselves.
In brand development, the goal is to be a creative thought leader that people remember and are emotionally attracted to. Creative thought-leadership comes about when we access our right-brain more often. If you don’t like variety and change, then odds are you are not using your creative mind as much as you could be. Odds are you are using your left- brain more. This leaves you linear and analytical, but not as creative and dynamic and memorable. People tend to remember your brand much better if you are dynamic, flexible, and creative.
So what does this mean for you? Stop and consider:
– Do you live in a climate that promotes change and variety? If not, stay extra vigilant in exercising your creative side. Try painting, writing poetry or fiction, or singing.
– Where in your life are you stagnating and not open to change or growth? What’s one simple change you can make to today?