Part III: Deliberate Brand Creation- Are You Quirky?

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The leaves keep changing in deliberate nature this October.  So we, too, continue our Deliberate Brand Creation process this third week of October.  As I’ve written in the past two blog posts, I’m continuing to put my own spin on Oprah’s October 2014, “What I Know For Sure” column in her O Magazine.  I have a lot of appreciation and respect for Oprah’s presence.

This week, let’s explore how your quirks and oddities are the stuff of your deliberate brand.  As Oprah wrote in her column noted above, when she was younger she would go to parties.  She would feel compelled to stay at a party even if she had enough of being there and would rather go home. Why?  In part, Oprah says it was because she considered herself quirky to want to run home and be alone.

Perhaps the biggest “why” question here is why we can’t “own” our quirks? I think the short answer is partly lack of self-awareness and partly fear.

No one wants to be different and stick out.  We all strive to fit in. If I think back to a time when I really tried to fit it, I am taken back to high school.  I hated high school. I was always so different and didn’t really fit in.  It was hard being me.

I stuck out for so many reasons: I had olive complexion when it seemed everyone else had blonde hair and light eyes;  my first and last name was hard to pronounce (it wasn’t like my name rolled off the American tongue like “Jane Smith”); while my parents were very flexible with me and tried to “go with” the culture and mentality of midwestern/Indiana thinking, we still had different customs and rituals; and we lived in the most affluent suburb of Indianapolis, making it harder to be “cool” and fit in.   Most importantly, I always felt quirky because I could never ever understand why all those other high school kids rebelled all the time- drinking, smoking, sex, parties.  Were they suffocating at home, somehow?

Regardless of what I thought and how hard I tried, I was hiding who I really was.  I wasn’t even self-aware enough to know why I was hiding.  Looking back at my list above, I’m now really relishing my olive complexion, my first and last name and my background and nationality. I use it as part of my unique selling proposition and story to stand out and be genuine and different.  It works!  

However why do we, even as adults, try so hard to deny our quirks and eccentricities? What if you decided for just one day to really “own” your quirks, be proud of the eccentricities and not deny any of it?  Would the world stop?  Who cares if someone doesn’t “like” or “accept” you?  Do they matter more in this world than you (and your happiness) do?  I doubt it. 

I get the fear factor. I lived it and live it every day.  However, our personal brand growth is grounded in being self-aware enough to feel the fear and doing “it” anyway- whatever your “it” is.  

So just for one day, I ask you to be self-aware, own your quirks and see what happens. If you love to eat licorice, go for it! If you like to decipher license plates, go for it! If you love the Smurfs, go for it!  Just remember to tell us all about it so we can be your biggest champ, respect you and get to know your real personal brand.

About the Author

purisbranding

Katy Goshtasbi has thirteen years experience as an attorney working in all areas of corporate America. She combines her knowledge of what succeeds in corporate America with her inherent understanding of what is a successful personal brand and presence. This in turn translates into clients being in control of their first impressions.

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