Neuroscience & Your Personal Brand


Disclaimer: I am NOT a neuroscientist!  I am far from it.  However, what I am is an avid student of what makes people tick.  In many ways, I started my company based on my fascination with why some lawyers had an effective personal brand and career, and others did not.  That led to my exploration of the brain and mindset of successful personal brands.

Many of my clients have such an interest as well. Others just want to have their work with us re-affirmed somehow.   That’s where I turn to my friend and UCLA professor, Dario Nardo.  Dario company is Radiance House.  He travels internationally speaking on the subject of the brain and all things brain.  Here’s what Dario has taught me (the layman’s version):brain

Did you know there’s an actual region of your brain that processes first impressions, perceptions and how we project realty out and what we process as a result?  This is where we visualize the abstract (ie, a personal brand and joy) and use visual themes and impressions to see others projections.  While everyone has this particular region, we all make use of this region very differently.

Here I bring in the concept that we all “filter” people’s personal brands.  This is the reason why our impressions of people and brands are so different.  By “filters” I mean that our experiences and life events lead us to “see” things differently. So for example, I filter my perceptions and impressions through the following filters exclusive to me and my background/experience:  lawyer, immigrant, daughter, CEO, wife, yoga junkie, dark chocolate freak and personal branding expert.

So next time your perception of someone is very different than someone else’s, think again.  No one is right or wrong, we are just using our brains differently and filtering people differently based on our past.

About the Author

purisbrandingKaty Goshtasbi has thirteen years experience as an attorney working in all areas of corporate America. She combines her knowledge of what succeeds in corporate America with her inherent understanding of what is a successful personal brand and presence. This in turn translates into clients being in control of their first impressions.View all posts by purisbranding

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