Are you leading with your “why”?

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QMpxHave you ever wondered if people really care what you do for a living?  I go to so many events where people stand up to introduce themselves and lead with what they do- “I’m a lawyer, I’m a dentist, I’m a CPA, I’m an engineer”.  Blah blah blah.

Do you really think that you will captivate us, inspire us and have us remember you this way?  In a world where it seems every other person is a coach, lawyer, doctor, accountant or engineer, who really cares that you are one, too?

So a few days ago I posted a video from a few years back by Simon Sinek where he explains the reason your “why” is so much more important than your “what”.   I love this video because it helps me explain why your personal brand is so important. Even better, Simon’s video articulates my entire personal branding mission and work so well.

The point is that your “why” is the sweet spot.  It is where I get to have that emotional connection with you.  If I “get” your why immediately, then your personal brand is optimal: I remember you, I feel a connection to you, I am inspired by you, you seem credible and I’m much more motivated to get to know you….and hire you or refer you or promote you.

The reason most people do not lead with their “why” is because they do not know their why.  Often they are so involved in the substantive work, they cannot be bothered with superfluous stuff like the why.  Or it is too painful to really look inside to figure out the why. I’m not going to kid you- we spend TONS of time in so many different ways with clients so that they can find, own and build a brand around their “why”.

So, what is your “why” around what you do?  Email me your answer and I’ll help you develop it offline.

About the Author

purisbranding

Katy Goshtasbi has thirteen years experience as an attorney working in all areas of corporate America. She combines her knowledge of what succeeds in corporate America with her inherent understanding of what is a successful personal brand and presence. This in turn translates into clients being in control of their first impressions.

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